Do you need a lively, fun person who can make sense of tech and social media, dive deep into topics with expert audiences, use plenty of examples for your specific industry, AND keep everyone laughing and interested in the process?
If so, you’ve found the right speaker to hire; I’d love to present at your next event.
In addition to my social media educational work at Tourism Currents, I speak and hold workshops, training sessions and webinars about the social web to a variety of audiences including journalists, tourism and economic development experts, public relations and marketing professionals, and Chambers of Commerce.
As a certified Navy Master Training Specialist, I’ve had many years of “podium time” covering topics from the most interesting to the, well, pretty doggone dull (but I make them interesting.)
There is a reason that I’m often scheduled as the luncheon or post-lunch speaker….I keep audiences awake and engaged!
When presenting, I prefer to go live to the web from my laptop to demonstrate tech and social media concepts, but I can also whip up the traditional slide deck and even (gasp!) speak quite comfortably without any audio/visual assistance at all.
List of Topics
Social Media and Travel/Tourism
- Get More Out of Your 24 Hours: Create More Content in Less Time — Better content marketing with less time and effort, and how to get more posts out of your online content using video and photos.
- Social Media for B2B & Sales – Yes, social networking can absolutely result in sales leads. You need a strong LinkedIn presence, of course, but that is just a start. Meeting & event planners and tour operators are on social; are you?
- Social Photography – The power of images not only on your blog or Facebook, but also with Instagram and Pinterest, all driven by the ease of publishing from a mobile device.
- Promoting Your Special Events and Festivals on the Social Web — We’ll explore some innovative ways to promote special events online using tools like Twitter hashtags, Facebook, video, and mobile-friendly technology.
- Protecting Your Online Reputation — How listening and responding (in a timely manner) to the social media discussions that matter can help your online reputation and image. Includes examples of great monitoring/responses.
- The Great Equalizer: How the Social Web Helps Any Destination Play in the Big Time — Intriguing stories of people and organizations who use social media to increase the vibrancy and visibility of their town/state.
- Hosting Wired Press Trips/Fam Tours — Bloggers are a new kind of online publisher, and they can connect you with new audiences. A fam tour is still a great way to share your destination with them, but wired writers have some unusual needs and perspectives. Learning their digital ways can result in tons of instant coverage for your destination.
- Finding Your Social Media Champions — Oh, if only there were some people out there online (like bloggers) to help us spread the word…. Well, they are out there (they may be locals living right under your nose in your town) and they want to help. Find them, approach them in the right way and give them the tools they need. I’ll show you how.
- Outreach Beyond Travel Bloggers — Food bloggers, crafters and quilters, history bloggers, pet bloggers; the web is powerful for connecting people with niche interests and they might love your town! Where to find them and how to interest them in your destination.
General Blogging, Web and Tech Topics
- Overview workshop: how social media tools work — Live demos of several tools like Facebook personal and business pages, LinkedIn professional networking, the back end of a WordPress blog, how to shoot and upload simple videos, etc. Tailored to your needs.
- Writing for the Web — Compelling content, Web usability, SEO, etc. I have both beginner and advanced user versions of this workshop.
- Sorting the Noise: How to Find and Hear the Online Voices That Matter — How to know when they’re talking about you; listening online with search engines, Twitter search and in Facebook.
- Ear to the Geek Ground: Tech News You Can Use — This is a fast-paced, intermediate/advanced level update on just about everything that I think is important in response to the question, “What’s new in tech and social media?” Tailored to the audience and always updated with the most current info.
Where I’ve Spoken
- Keynote, Heartland Byways conference (plus a workshop) in Manhattan, Kansas.
- Keynote, MITBCA (Malaysia International Tourism Bloggers Conference and Awards) in Kuala Lumpur, Malaysia.
- Keynote, Lehigh Valley Regional Tourism Annual Meeting (plus a workshop) in Allentown, PA.
- Keynote and breakouts at two Oklahoma Travel Industry Association conferences, in Tulsa, OK, and Oklahoma City, OK.
- Led the two-day tourism track at the GCC (Gulf Cooperation Council) Government Social Media Summit, Dubai, United Arab Emirates.
- Panelist at DMAI (Destination Marketing Association International) annual conference, on blogger outreach, in Las Vegas, NV.
- Featured speaker for National Travel and Tourism Week for Visit Prince William County & Manassas CVB in Woodbridge, VA.
- Featured speaker at ICTT India (International Conference on Travel Technology) in Kovalam, Kerala, India.
- Worked with the Tourism Currents team and the Webster City, Iowa Chamber of Commerce – workshop and webinar series to make the whole town and surrounding Hamilton County more social- and tourism-savvy.
- Months-long project with the Tourism Currents team and Sarah T. Page Consulting on social media marketing training for the Texas Historical Commission’s 20 Texas state historic sites.
- Breakfast keynote and a breakout session for the National Travel & Tourism Week tourism partner summit in Kenosha, Wisconsin.
- Instructor (twice) at Travel and Tourism College with TTIA (Texas Travel Industry Association) in Bastrop, TX.
- Two workshops during the destination marketing summit for Visit Lake Placid and the Adirondacks in upstate New York.
- Breakouts on finding online social media champions and influencers, Missouri Governor’s Conference on Tourism, Lake of the Ozarks, MO.
- Breakout on social photography, Pure Michigan state tourism conference, Grand Rapids, MI.
- Two panels at day-long Houston, Texas Tourism Summit.
- Speaker for MarketingProfs virtual event, on what all marketers can learn from the tourism industry, including trends for 2016 and beyond.
- Breakouts at the Texas Downtown Association annual conference, Granbury, TX.
- Two breakouts at the Heartland Byways conference for scenic byways and heritage highways, in Council Bluffs, IA.
- Full day of custom training for Wisconsin Main Street partners, Kenosha, WI.
- Breakout on “Social Media for B2B: LinkedIn and More” plus roundtable sessions “The Company Page: Key Steps to Improve Your LinkedIn Storefront” and “Most Valuable Way to Spend an Hour? Twitter Chats!” at the Simpleview Summit, Tucson, AZ.
- All-day social media for tourism custom training, Huntsville-Madison County CVB and the U.S. Space and Rocket Center in Huntsville, AL.
- All-day custom social media training for staff and partners, Lake Charles/Southwest Louisiana CVB.
- Half-day workshop for the city of Kemah, TX and their tourism partners.
- Two panels (influencer marketing and Snapchat) at the Tempest & iDSS Tourism Academy in Philadelphia, PA.
- Breakouts, Nebraska state tourism conference, North Platte, NE and the Wyoming state tourism conference in Cheyenne, WY.
- Breakout speaker on social photography, Hawaii Social Media Summit, Honolulu, HI.
- All-day social media for tourism custom training, City of Granbury, TX.
- Custom social media training workshop for Visit Philadelphia, the Oklahoma City CVB, the Tyler, TX CVB, the Galveston TX CVB, and Visit Kansas City, MO, plus partners.
- Travel Blog Exchange (TBEX) travel blogging conferences in New York, Keystone, CO, Toronto, Cancun, and Bloomington, MN.
- The 2010, 2011, 2013, and 2014 Symposium on Social Media in Tourism – SoMeT – in Loudoun County, VA, Tunica, MS, Huntsville, AL, and Nashville, TN.
- Texas Travel Industry Association (TTIA) annual Texas Travel Summit in Galveston, TX, and Corpus Christi, TX plus a custom webinar for them on content marketing and a LinkedIn presentation at one of their regional workshops.
- Two breakout sessions for destinations, tour operators, and tour suppliers, Educational Travel Community conference, Boston, MA.
- Webinar on blogger outreach, TIAK (Travel Industry Association of Kansas.)
- BlogWorld and New Media Expo 2010, Las Vegas NV and 2011, Los Angeles CA. My Tourism Currents business partner Becky McCray and I organized and ran BlogWorld’s first Tourism track.
- South by Southwest Interactive (SXSWi) tech conference in Austin, TX.
- E-Tourism Summit 2011 and 2013 in San Francisco, CA.
- The SOBCon business and social media conference/think tank with Becky in Chicago, IL.
- Texas Association of CVBs (Convention and Visitors Bureaus) annual conferences in Lubbock, Killeen, and The Woodlands, TX.
- Social Media Tulsa conference in Tulsa, OK.
- Austin’s featured speaker for the worldwide Creative Mornings topic theme “Bravery.”
- Texas Coastal Bend Regional Tourism Council in Port Aransas, TX.
- Keynote, Society of Government Meeting Professionals (SGMP) Lone Star Chapter in San Antonio, TX.
- Texas Conference for Women, Social Media Roundtable, Austin, TX.
- Red Carpet Country annual tourism conference (again with Becky; we’re a great tag team) in Alva, OK.
- Texas Festivals and Events Association (TFEA) annual conference in Houston, TX.
- Texas Leadership Institute tourism seminar and Governor’s Small Business Forum in Bastrop, TX.
- International Bridge, Tunnel and Turnpike Association (IBTTA) training conference in Austin, TX.
- BlogHer blogging conference, Chicago, IL.
- TRAPS (Texas Recreation and Park Society) in Garland, TX.
- Austin Women in Tech in Austin, TX.
- PeopleFund (economic development) in Austin, TX.
- InnoTech tech conference in Austin, TX.
- Chamber of Commerce, Rockdale, TX.
- Metropolitan Breakfast Club in Austin, TX.
- Mass Communications Conference, Texas State University, San Marcos, TX.
- Webinars for the Association for Women in Communications (AWC) National Headquarters, Destination Marketing Association International’s empowerMINT, Girlfriend’s Guide to the Business of Blogging and the UpTake travel site’s blogger network. The most popular one so far was No, You May NOT Pick My Brain.
- Local panels for AWC Austin, Refresh Austin, Social Media Breakfast, the Writer’s League of Texas, RISE Austin, the Young Women’s Roundtable, Freelance Austin, Kingsland (TX) Genealogy Society and the University of Texas Undergraduate Writing Center.
Where I’m Going Next
- (ongoing) Educational webinar work with the National Scenic Byway Foundation; Tourism Currents is the Foundation’s preferred training partner.
- (starts June 2016, then ongoing) Online social media education program for Wisconsin Main Street and their partners.
- Returning for the 3rd year as an instructor at the TTIA Travel & Tourism College 2016 in Bastrop, Texas.
- 2016 annual conference for the TACVB (Texas Association of CVBs) in El Paso, Texas.
- From Liz Strauss, online culture strategist, speaker and founder of the SOBCon and Genius Shared business conferences
“Sheila Scarborough lights up a room with information and personality. Can’t wait to be there when I know she’ll be speaking. Every time she delivers on her promise of fun, fast-paced, actionable content. I walk away inspired to start doing great things with my business.”
- From Patrick Jones, Executive Director & CEO, International Bridge, Tunnel & Turnpike Association (IBTTA)
“Sheila Scarborough rocks! Great story teller. Relevant. Knows and cares about her audience.”
- From Julie Tereshchuk, writer, special features editor at austinwoman Magazine and Board of Directors member, Metropolitan Breakfast Club (“Austin’s premier speakers’ club since 1984″)
“In person, Sheila’s dynamism and sense of humor combine with her subject matter knowledge to make for a compelling speaker with a level of energy seen only amongst the best speakers and presenters.
In webinars, I’ve sat through many presentations feeling little empathy and connection with the speaker, particularly when they were just a disembodied voice on the end of a phone link. I had the opposite experience with Sheila Scarborough, who hit the perfect note in an online environment which demands a more nuanced set of skills than those of an in-person presentation.”
- From Mary Jo Manzanares, Director of the TBEX travel blogging conference:
“It’s people like you who help us up our game in the education department.”
- A tweet from from Kristi Carmon Huskey, Marketing Manager for the Huntsville-Madison County [Alabama] Convention and Visitors Bureau:
“Had a fabulous day with everyone getting our social on from the best teacher ever, @SheilaS. #SocialHSV”
- From attendee surveys after a MarketingProfs webinar about what all marketers can learn from the tourism industry:
“Even though it centered around the tourism industry and I am in the financial industry, I walked away with great ideas. Nicely done!”
“This was one of the best presentations I’ve seen in the past couple of years; it was very thorough, and very useful.”
Sample Full Presentation Videos
SoMeT Conference on Social Media in Tourism November 2014 – “Anatomy of a Successful Tourism Blog Post”
Social Media Tulsa March 2013 – “Best Hour of Learning You’ll Ever Spend: Twitter Chats”
Creative Mornings national speaker series, Austin version, November 2013 – “Everyday Bravery”
Sample Presentation Slides
Presented at the 2015 Missouri Governor’s Conference on Tourism in Lake of the Ozarks, MO.
There’s a lot of secrecy about speaker rates, and it drives me crazy. You should be able to figure out right away whether I fit your event budget or not.
- My current rate for a 1 – 1.5 hour keynote is US$3500 plus expenses.
- NOTE: I often include a smaller one hour conference workshop in that fee, at no extra charge. If I am going to spend time at your event, I might as well stay on my feet and keep talking!
- For a small workshop (1 – 1.5 hours) and nothing else, I charge US$800 plus expenses.
- For a half-day workshop (all morning or all afternoon) I charge US$1500 plus expenses.
- For a full-day workshop (roughly 9-5) I charge US$3000/day plus expenses.
When my schedule permits, I like to hang around at conferences, perhaps attend a few other panels and be available in the hallways and at evening socials to answer questions that many are uncomfortable asking during my sessions. If I request accommodations or a conference badge to do so, I’m not trying to “milk the system, ” I’m trying to add maximum value to your event.
I’m willing to negotiate on pricing if you are a nonprofit, educational or governmental organization, or are in my local Austin, Texas metro area.