Star Co Coffee combines on- and off-line marketing with their napkin holders (photo by Sheila Scarborough)

Connect the offline and the online, and you have yourself a more effective means of communicating with your customers.

Many of this sandwich/coffee shop’s clients sit in front of these napkin holders with either a laptop or a smartphone, or both.  Why not show them where to go with that WiFi?

Props to Star Co. Coffee for this idea (and for supporting the weekly gathering of entrepreneurs, geeks and freelancers known as Jelly Coworking Round Rock.)