Yes, Texans can be annoyingly overconfident, but then again, they used to be a republic unto themselves, so I suppose I can understand that attitude.
There is something to be said for a place that knows what it offers and wears a proud you’ll-only-find-it-here air about themselves.
They also tend to have a shop local mentality (because “our stuff DESERVES to be purchased, you pinhead!”) and they have no interest in looking like everyone else.
Some cities in Texas have a bunch of bodies and buildings but very little personality.
Dallas does not rock my boat, for example, but Fort Worth sure does, and the “Keep Austin Weird” slogan reflects both my current home region’s population boom and its fierce self-preservation instincts.
Have a personality. Stand for something. Support and highlight your local talent and businesses….
Or no one will care about you at all, because you can be found anywhere.