A quick thought for everyone hearing about how social media ….
—-> “Is great for contests where people will get their friends to vote for _____.”
—-> “Incentivizes ‘influencers’ who get their networks to do _____.” (actual sentence)
—-> “Is powerful because people will leverage their connections to _____.”
All I ask is that folks think about the implications of manipulating customers/visitors/guests to manipulate their friends, families and networks.
My friends are not your marketing fodder.
Be careful when you mess with what people care about a lot more than they care about your brand.
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