A good pitch is timely, short, punchy and answers the question WIIFM (What’s In It For Me?) for the recipient.
If this sounds familiar, it should. A good pitch to bloggers is very much like a good pitch to any media person.
At BlogWorld and New Media Expo West in Los Angeles, I talked to Jared Degnan from Brandware Public Relations about pitching bloggers….the video is about a minute long, and here’s the direct link to it on YouTube in case you can’t see the embed box below.
Did I get it right, or was I too simplistic? Leave a reply down in the comments….thanks!
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I thought it was spot on. Most people won’t take the extra 5 minutes to make that connection, since spamming folks with plastic press releases is so quick and easy these days…
….and I will continue to hit Spam and eff with their delivery rates. 🙂 Thanks, Andy.
You said it perfectly! Best way to connect with bloggers is by visiting their blog first!