Need to do something right NOW to improve where your destination or attraction shows up in search engine results?
Do this: title, describe and tag your online photos and video.
Because particularly for Google, universal search brings back a basket of results for various strings of search words/phrases, and that basket often includes related images and video.
….the competition in search is very stiff for text and keywords, but right now it is much less so for photos and video because many people do not optimize them very well in their rush to upload.
Therefore, your chances of making Page One of search results is much higher with images (and since YouTube is the number 2 search engine in the world, with video.)
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