For me, the most engaging and powerful Facebook Pages have a distinctive, friendly, human voice. They nurture their Page community, share all kinds of helpful information (plus the occasional just-for-fun item) and post often enough that I see them fairly regularly in my News feed.
This does not require money, or being a big city DMO (Destination Marketing Organization.)
It requires energy, commitment and planning. The “big guys” sometimes have the most boring, plastic Pages, so never let yourself be intimidated if all you have is you. Small is often better!
Here is a sampling of a few of my favorites….
** The Southern Oregon Coast (one of the Admins, Katherine Hoppe, is a dynamo.)
** Famous for Route 66 and painted murals – Cuba, Missouri
** California’s Paso Robles
** A mid-sized town, but excellent – Beaumont, Texas CVB. Disclosure: I went to high school there and couldn’t wait to get out, and now they’re one of my go-to examples for social media in tourism. Never say never!
Not small towns but not expected, either, these Pages impress me with how they share interesting items:
** Fabulous photos from the US Fish & Wildlife Service Midwest
** Super at sharing what’s going on with their members – the Dude Rancher’s Association
** All located on their town’s central square – the Historic Granbury (Texas) Merchant’s Association
** The charming Mark Twain Boyhood Home & Museum in Hannibal, Missouri
So, what are some of your personal favorite Pages that aren’t from a big city tourism organization?
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I happen to be a big fan of my own Facebook Fan Page. 🙂 Friends, old, new and cyber, stop by. Fans ask questions there that lead to new blog posts and they share insights with each other. My husband has learned that if I’m on my computer and laughing, there’s probably a conversation going at Facebook or on twitter. 🙂
In my opinion, your point applies to websites as well. I get the best feedback when I’m warm and personal. Sterile posts don’t get the same response at all!
I look forward to getting to know you better! I like the way you think. 🙂
Thanks very much for stopping by!