About Sheila

Sheila Scarborough

Sheila Scarborough is a speaker and writer specializing in tourism, travel, and social media. She’s written for many blogs and print publications and is also a certified Navy Master Training Specialist, with years of experience as an instructor.

Along with Leslie McLellan, Sheila is part of the Tourism Currents team, offering online and in-person training in social media marketing for tourism and hospitality.

Winner of Austin American-Statesman Texas Social Media and Clarion communications awards, Sheila trains and speaks regularly about social media to a variety of audiences including tourism and economic development experts, journalists, public relations and marketing professionals, Main Street organizations, and Chambers of Commerce.

She co-founded and still writes for the award-winning Perceptive Travel Blog, helps run #tourismchat on Twitter and Facebook, serves on the Advisory Board for SXSW – the South by Southwest conference – and also serves on both the Education Committee for TACVB (Texas Association of CVBs) and the Legislative Committee for the Texas Downtown Association.

A U.S. Navy veteran who is married with two children, Sheila is an NHRA drag racing fan because there’s one winner, one loser, and no whining.