by Sheila Scarborough | Oct 27, 2014 | Tourism Marketing on the Web, Web Communications
When it comes to social media excellence, the best tourism marketers and DMOs (Destination Marketing Organizations) do certain things that are not necessarily driven by their size or budget. Destinations like Pure Michigan, Experience Columbus (Ohio,) Visit... 
by Sheila Scarborough | Aug 11, 2014 | Web Communications, What This Blog's All About
A fun blog theme/blog tour request came in from a friend in Australia – a reminder of blogging’s younger days before people started turning off comments and worrying quite so much about where they showed up in Facebook’s News Feed. Des Walsh, a... 
by Sheila Scarborough | Aug 5, 2014 | Better Online Content series, Facebook, Twitter, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) There are a lot of blog posts and articles telling people about the “best” times to... by Sheila Scarborough | May 13, 2014 | Facebook, LinkedIn, Tourism Marketing on the Web
(Update March 2015 – we expanded on this topic in our latest Tourism Currents newsletter and blog post, Social Media Marketing for Group Tour Operators.) Some of the best advice we’ve gotten from the SOBCon business conference was to think about the... 
by Sheila Scarborough | Mar 21, 2014 | Travel and Travel Media, Travel Post Friday
(Part of my very occasional Travel Post Friday series here on the blog) If I can walk out onto a balcony, hear waves crashing and smell that salty smell, I’m a happy hotel/house guest. Really, what else would you expect from a formerly seagoing Navy woman? My...