by Sheila Scarborough | Mar 6, 2023 | Meetings and Conferences
An event sponsor wants quality interactions with prospective clients who attend an event – interactions that allow sponsors to demonstrate the benefits of their product/service and build trust. Too many event sponsorship options fall short of this.... 
by Sheila Scarborough | Jan 23, 2023 | Blogs, Google Analytics, Tourism Currents
I noticed something when I started doing a better job of tracking our Google Analytics data at Tourism Currents. Our most popular blog posts in the last year were all very focused, rather niche topics. There weren’t a huge number of people looking for these... 
by Sheila Scarborough | Dec 15, 2022 | Travel and Travel Media, Travel Post Friday
(Part of my very occasional Travel Post Friday series here on the blog) There is much more to Belgium than eating great chocolate, swilling down handcrafted beer, and buying lace tablecloths. As a history enthusiast, I’ve always been interested in a little-known story... 
by Sheila Scarborough | Oct 17, 2022 | Economic Development, Instagram, Web Communications, YouTube
In a recent Main Street America member forum post, someone asked the group how to attract Millennials and Gen Z to Small Business Saturday, which is an annual event that encourages people to shop independent, locally-owned small businesses on the Saturday after... 
by Sheila Scarborough | Aug 15, 2022 | Blogs, Facebook, Instagram, LinkedIn, Pinterest, Tourism Marketing on the Web, Twitter, Video, Web Communications, YouTube
Do you have a mural, or other piece of public art going up in your town? Here is how to promote a new mural on social media, with lots of repurposing ideas to help you create more content in less time, even if you are a “Mighty Team of Only One or Two”...