by Sheila Scarborough | May 19, 2020 | Photos and Images, Pinterest, Tourism Marketing on the Web, Video, Web Communications, YouTube
(First post in a series. Second post is no budget marketing on Facebook and Twitter, and the third one is tourism marketing with no budget on LinkedIn and your blog.) Sometimes, your digital destination marketing budget gets whacked, maybe even all the way down to... 
by Sheila Scarborough | Apr 6, 2020 | Facebook, Web Communications
Have you ever gotten rude Facebook comments, and wondered how to handle Facebook Page trolls… or obnoxious people online, in general? I gave this topic some thought after seeing a classic case of poor digital behavior in the comments on the Experience Grand... 
by Sheila Scarborough | Jul 5, 2019 | Travel and Travel Media, Travel Post Friday
Fair warning – it is difficult to take a “quick” trip to the historic town of Harpers Ferry, West Virginia, because there is a lot to see and do. Lewis and Clark came through here, John Brown’s unsuccessful attempt to arm slaves to revolt... 
by Sheila Scarborough | May 31, 2019 | Tourism Marketing on the Web, Web Communications
We are all trying to figure out how to get things done as efficiently as possible. The important thing to remember about publishing online and on social media is that it is a never-ending, greedy maw of demand … if you want to stay competitive and visible. That... 
by Sheila Scarborough | Dec 6, 2018 | Tourism Currents, Tourism Marketing on the Web, Web Communications
Sometimes the best way to figure out how to teach someone to do something is to struggle to do it yourself. At Tourism Currents, we’ve hammered away for FOREVER about the importance of having some sort of content plan or editorial calendar for your destination...