by Sheila Scarborough | Jun 20, 2022 | Internet radio and audio, Tourism Marketing on the Web, Web Communications
How can you incorporate more audio content and sound in tourism marketing? With all of the visual noise on social media channels – being beaten over the head to post more Instagram Reels because Meta is trying to compete with TikTok – I think that sound is... 
by Sheila Scarborough | Apr 4, 2022 | Email Marketing, Web Communications
At one of my social media and digital marketing breakout sessions for the NTA (National Tour Association) Contact conference for tour operators and tourism marketers, a person in the audience asked, “So, let’s say I have 10 minutes to do something in... 
by Sheila Scarborough | Dec 7, 2021 | Life-hacking and Tips for Better Living, Photos and Images, Tourism Marketing on the Web, Travel and Travel Media, Video, Web Communications
A few years ago, I wrote a blog post here on Sheila’s Guide about avoiding blogger burnout. Little did I know that a global pandemic and various other crises would soon put all of us to the test of battling almost-constant mental exhaustion. I started my first... 
by Sheila Scarborough | Jul 8, 2021 | Blogs, LinkedIn, Tourism Marketing on the Web, Web Communications
(Third in a series – the first post is about no budget destination marketing on YouTube and Pinterest, the second is no cost destination marketing on Facebook and Twitter.) What if there was some sort of crisis, and you suddenly had to do your tourism marketing... 
by Sheila Scarborough | Apr 7, 2021 | Facebook, Tourism Marketing on the Web, Twitter, Web Communications
(Second in a series – the first post is about no budget destination marketing on YouTube and Pinterest and the third one is tourism marketing with no budget on LinkedIn and your blog.) Sometimes your budget is cut and there’s just no money for ads, or not...