by Sheila Scarborough | May 31, 2019 | Tourism Marketing on the Web, Web Communications
We are all trying to figure out how to get things done as efficiently as possible. The important thing to remember about publishing online and on social media is that it is a never-ending, greedy maw of demand … if you want to stay competitive and visible. That... 
by Sheila Scarborough | Dec 6, 2018 | Tourism Currents, Tourism Marketing on the Web, Web Communications
Sometimes the best way to figure out how to teach someone to do something is to struggle to do it yourself. At Tourism Currents, we’ve hammered away for FOREVER about the importance of having some sort of content plan or editorial calendar for your destination... 
by Sheila Scarborough | Nov 20, 2018 | Web Communications
While tidying up my living room, I stumbled across a book that I contributed to back in 2009 … The Age of Conversation 2: Why Don’t They Get It? It was a compilation of thoughts from 239 authors from 15 nations, edited by Drew McLellan and Gavin Heaton,... 
by Sheila Scarborough | Aug 6, 2018 | Blogs, Life-hacking and Tips for Better Living, Meetings and Conferences, Travel and Travel Media, Web Communications
Is the grind getting to you? Has the blogging inspiration muse deserted you? Are you, like me, trying to figure out how to avoid blogger burnout? Here’s a summary of my presentation on this topic for the Building Community Midwest Travel Bloggers conference …... 
by Sheila Scarborough | Apr 4, 2018 | Meetings and Conferences, Video, Web Communications
While exploring at the SXSW (South by Southwest) Interactive festival, I spent time with small town revitalization expert Becky McCray in a big Sony product demonstration temporary building. There were robot puppies, which were quite the people magnet … …...