Sheila Scarborough
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No budget destination marketing – YouTube and Pinterest

No budget destination marketing – YouTube and Pinterest

by Sheila Scarborough | May 19, 2020 | Photos and Images, Pinterest, Tourism Marketing on the Web, Video, Web Communications, YouTube

(First post in a series. Second post is no budget marketing on Facebook and Twitter, and the third one is tourism marketing with no budget on LinkedIn and your blog.) Sometimes, your digital destination marketing budget gets whacked, maybe even all the way down to...
How to handle Facebook Page trolls

How to handle Facebook Page trolls

by Sheila Scarborough | Apr 6, 2020 | Facebook, Web Communications

Have you ever gotten rude Facebook comments, and wondered how to handle Facebook Page trolls… or obnoxious people online, in general? I gave this topic some thought after seeing a classic case of poor digital behavior in the comments on the Experience Grand...
Travel Post Friday: telling a building’s story

Travel Post Friday: telling a building’s story

by Sheila Scarborough | Jul 5, 2019 | Travel and Travel Media, Travel Post Friday

Fair warning – it is difficult to take a “quick” trip to the historic town of Harpers Ferry, West Virginia, because there is a lot to see and do. Lewis and Clark came through here, John Brown’s unsuccessful attempt to arm slaves to revolt...
Get more out of your 24 hours – 4 steps to more content in less time

Get more out of your 24 hours – 4 steps to more content in less time

by Sheila Scarborough | May 31, 2019 | Tourism Marketing on the Web, Web Communications

We are all trying to figure out how to get things done as efficiently as possible. The important thing to remember about publishing online and on social media is that it is a never-ending, greedy maw of demand … if you want to stay competitive and visible. That...
Walk away with a content plan you’ll actually use

Walk away with a content plan you’ll actually use

by Sheila Scarborough | Dec 6, 2018 | Tourism Currents, Tourism Marketing on the Web, Web Communications

Sometimes the best way to figure out how to teach someone to do something is to struggle to do it yourself. At Tourism Currents, we’ve hammered away for FOREVER about the importance of having some sort of content plan or editorial calendar for your destination...
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About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

More From Sheila

  • Book: The Elastic Waist Entrepreneur
  • Pitching me, and my disclosure policy

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