by Sheila Scarborough | Mar 3, 2018 | Web Communications, What This Blog's All About
This is just a post to say how much I love online publishing. I don’t have to ask anyone’s permission to publish this blog post. I am not including an image in this post, although that has become key to a post’s appeal. I do not have a profound... 
by Sheila Scarborough | Dec 19, 2017 | Tourism Currents, Tourism Marketing on the Web, Web Communications
I am trying to get more comfortable with the how-to of business sales, so I subscribe to Anthony Iannarino’s Sales Blog newsletter. I met him years ago at a conference when he was just starting his blog, and I appreciate his approach to salesmanship, which... 
by Sheila Scarborough | Nov 7, 2017 | Web Communications
Someone asked me recently about different aspects of automating one’s online presence….automating content marketing, of course, but also “automating my network.” Specifically, this person asked: “What do you do to automate those [social... 
by Sheila Scarborough | Nov 1, 2017 | Better Online Content series, Facebook, Twitter, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) This is a simple thing to check and fix on your Twitter and/or Facebook Page account bio. Your... 
by Sheila Scarborough | Jul 3, 2017 | Blogs, Web Communications
This question came up in a Facebook discussion … what IS the difference between a writer and a blogger? As someone who has been a blogger since early 2006 and a writer before that, here was my answer: A writer writes. A blogger: Writes Shoots photos Shoots video...