by Sheila Scarborough | Feb 10, 2016 | What This Blog's All About
“I should write a blog post about 10 years of blogging, but I’ll do it after I watch this basketball game.” That’s how I was thinking tonight about acknowledging a decade of publishing online. No careful marketing plan, no organized... 
by Sheila Scarborough | Jan 28, 2016 | Better Online Content series, Photos and Images, Tourism Marketing on the Web, Twitter, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’re a marketing communications person who wants to connect with new customers,... 
by Sheila Scarborough | Nov 24, 2015 | Facebook, LinkedIn, Tourism Currents, Tourism Marketing on the Web, Web Communications
I’ve tried LinkedIn advertising a few times, mostly using the $50 freebie codes that they send via email. Most recently, I ran a $6 Facebook ad campaign at the same time, and thought you’d be interested in a quick comparison of the two. Both... 
by Sheila Scarborough | Nov 8, 2015 | Economic Development, Facebook, Tourism Currents, Tourism Marketing on the Web
One of my Tourism Currents business partner Leslie McLellan’s favorite quotes is this one…. “It’s the CVB, Tourist Board, or Chamber’s job to get people to your town. It is YOUR job to get them through your door.” Leslie and I are... 
by Sheila Scarborough | Oct 9, 2015 | Internet radio and audio, Travel and Travel Media, Travel Post Friday
(Disclosure – I was a guest of the Mississippi Delta Tourism Association on this trip, so my travel expenses were paid for.) “Is it okay to sit on these benches?” I asked. “Those are the $10 seats. You wanna come in here [to the...