by Sheila Scarborough | Oct 17, 2022 | Economic Development, Instagram, Web Communications, YouTube
In a recent Main Street America member forum post, someone asked the group how to attract Millennials and Gen Z to Small Business Saturday, which is an annual event that encourages people to shop independent, locally-owned small businesses on the Saturday after... 
by Sheila Scarborough | Aug 4, 2016 | Economic Development, Facebook, Tourism Marketing on the Web, Web Communications
What if your time for online marketing is incredibly limited, and the boss or powers-that-be simply will not budget for another staff member, or even part-time freelance/contract assistance? What do you absolutely HAVE to do to avoid being invisible online? What can... 
by Sheila Scarborough | Nov 8, 2015 | Economic Development, Facebook, Tourism Currents, Tourism Marketing on the Web
One of my Tourism Currents business partner Leslie McLellan’s favorite quotes is this one…. “It’s the CVB, Tourist Board, or Chamber’s job to get people to your town. It is YOUR job to get them through your door.” Leslie and I are... 
by Sheila Scarborough | Jun 3, 2015 | Economic Development
Although there are examples and case studies about how the arts can revitalize a town, you probably have anecdotal evidence from your own experiences, too. What is often the first step to a downtown renewal? Artists and creative types move in because the rent is... by Sheila Scarborough | Jun 7, 2013 | Economic Development, Hospitality and Hotels, Meetings and Conferences, Tourism Marketing on the Web, Travel and Travel Media, Travel Post Friday, Web Communications
(Part of my very occasional Travel Post Friday series here on the blog) By the time you read this, I’ll be in the Kerala region of India for a conference about travel, technology and tourism: ICTT 2013, the International Conference on Travel Technology India.... by Sheila Scarborough | May 14, 2013 | Economic Development, Travel and Travel Media
The human brain is a stubborn, funny thing. It believes what it wants to believe, and trying to get someone to change that – to literally “change their mind” – is one of the most difficult challenges faced by communications professionals. I was...