by Sheila Scarborough | Jan 23, 2023 | Blogs, Google Analytics, Tourism Currents
I noticed something when I started doing a better job of tracking our Google Analytics data at Tourism Currents. Our most popular blog posts in the last year were all very focused, rather niche topics. There weren’t a huge number of people looking for these... 
by Sheila Scarborough | Dec 6, 2018 | Tourism Currents, Tourism Marketing on the Web, Web Communications
Sometimes the best way to figure out how to teach someone to do something is to struggle to do it yourself. At Tourism Currents, we’ve hammered away for FOREVER about the importance of having some sort of content plan or editorial calendar for your destination... 
by Sheila Scarborough | Dec 19, 2017 | Tourism Currents, Tourism Marketing on the Web, Web Communications
I am trying to get more comfortable with the how-to of business sales, so I subscribe to Anthony Iannarino’s Sales Blog newsletter. I met him years ago at a conference when he was just starting his blog, and I appreciate his approach to salesmanship, which... 
by Sheila Scarborough | Dec 2, 2016 | Facebook, Tourism Currents, Web Communications
Boy, I hate just stumbling without warning on the demise of a favorite feature…. I was a big fan of setting up Facebook Interest Lists of the Pages run by Tourism Currents clients and prospective clients. Such lists meant that I could click one link on my... 
by Sheila Scarborough | Nov 24, 2015 | Facebook, LinkedIn, Tourism Currents, Tourism Marketing on the Web, Web Communications
I’ve tried LinkedIn advertising a few times, mostly using the $50 freebie codes that they send via email. Most recently, I ran a $6 Facebook ad campaign at the same time, and thought you’d be interested in a quick comparison of the two. Both... 
by Sheila Scarborough | Nov 8, 2015 | Economic Development, Facebook, Tourism Currents, Tourism Marketing on the Web
One of my Tourism Currents business partner Leslie McLellan’s favorite quotes is this one…. “It’s the CVB, Tourist Board, or Chamber’s job to get people to your town. It is YOUR job to get them through your door.” Leslie and I are...