by Sheila Scarborough | Oct 29, 2013 | Blogs, Reaching out to bloggers and travel media, Twitter, Web Communications
It seems to be a hot topic – connecting with bloggers for online media coverage – so below are some thoughts from my recent stint co-hosting a #blogchat on blogger outreach (#blogchat is one of the first and biggest regularly-scheduled chats on Twitter)... 
by Sheila Scarborough | Jul 9, 2013 | Instagram, Mobile, Photos and Images, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications
While I think it’s a given that tourism organizations should connect with their local bloggers – just as they should know the local print, TV, and radio media people – it’s also important to remember that social media influence goes beyond... by Sheila Scarborough | Jul 7, 2013 | Blogs, Hospitality and Hotels, Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications
This comment in a Facebook Group is why I worry about objective coverage from press trips and fam tours: Travel blogger: “We had a AWFUL stay at a well-known place. I told the PR person that I could write about it honestly and it wasn’t going to be pretty... by Sheila Scarborough | Jun 4, 2013 | Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications
My relationship with the TBEX travel blogging conference dates from the second one in New York (kind of a pickup ball game with a little over 100 people in an NYU theater in Greenwich Village, where I spoke on a panel about SEO) to this year’s 1300+ attendee... by Sheila Scarborough | Apr 11, 2013 | Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media
To find travel bloggers (or any niche group) you need to go where they are, both on- and offline hangout spots. Of course, don’t be that annoying, sales-y, pushy person once you get there, but I digress…. Since I started travel blogging in February 2006... by Sheila Scarborough | Nov 27, 2012 | Blogs, Economic Development, Hospitality and Hotels, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications
How often as a traveler have you gone to a country where you were warned not to drink the water, not to swallow any when you brush your teeth and not to get any in your mouth as you shower? Many of us do not give much thought to the miracle of a clean, reliable water...