Sheila Scarborough
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Long tail search means you fill the gaps

Long tail search means you fill the gaps

by Sheila Scarborough | Jan 23, 2023 | Blogs, Google Analytics, Tourism Currents

I noticed something when I started doing a better job of tracking our Google Analytics data at Tourism Currents. Our most popular blog posts in the last year were all very focused, rather niche topics. There weren’t a huge number of people looking for these...
Start here to attract Millennial and Gen Z shoppers for Small Business Saturday

Start here to attract Millennial and Gen Z shoppers for Small Business Saturday

by Sheila Scarborough | Oct 17, 2022 | Economic Development, Instagram, Web Communications, YouTube

  In a recent Main Street America member forum post, someone asked the group how to attract Millennials and Gen Z to Small Business Saturday, which is an annual event that encourages people to shop independent, locally-owned small businesses on the Saturday after...
8 ways to promote a new mural or public art piece on social media

8 ways to promote a new mural or public art piece on social media

by Sheila Scarborough | Aug 15, 2022 | Blogs, Facebook, Instagram, LinkedIn, Pinterest, Tourism Marketing on the Web, Twitter, Video, Web Communications, YouTube

Do you have a mural, or other piece of public art going up in your town? Here is how to promote a new mural on social media, with lots of repurposing ideas to help you create more content in less time, even if you are a “Mighty Team of Only One or Two”...
How can you use sound in tourism marketing?

How can you use sound in tourism marketing?

by Sheila Scarborough | Jun 20, 2022 | Internet radio and audio, Tourism Marketing on the Web, Web Communications

How can you incorporate more audio content and sound in tourism marketing? With all of the visual noise on social media channels – being beaten over the head to post more Instagram Reels because Meta is trying to compete with TikTok – I think that sound is...
Why email marketing? Because YOU own your email list, not Mr. Zuckerberg.

Why email marketing? Because YOU own your email list, not Mr. Zuckerberg.

by Sheila Scarborough | Apr 4, 2022 | Email Marketing, Web Communications

At one of my social media and digital marketing breakout sessions for the NTA (National Tour Association) Contact conference for tour operators and tourism marketers, a person in the audience asked, “So, let’s say I have 10 minutes to do something in...
Regaining that spark of creativity

Regaining that spark of creativity

by Sheila Scarborough | Dec 7, 2021 | Life-hacking and Tips for Better Living, Photos and Images, Tourism Marketing on the Web, Travel and Travel Media, Video, Web Communications

A few years ago, I wrote a blog post here on Sheila’s Guide about avoiding blogger burnout. Little did I know that a global pandemic and various other crises would soon put all of us to the test of battling almost-constant mental exhaustion. I started my first...
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About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

More From Sheila

  • Book: The Elastic Waist Entrepreneur
  • Pitching me, and my disclosure policy

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