by Sheila Scarborough | Jan 23, 2023 | Blogs, Google Analytics, Tourism Currents
I noticed something when I started doing a better job of tracking our Google Analytics data at Tourism Currents. Our most popular blog posts in the last year were all very focused, rather niche topics. There weren’t a huge number of people looking for these... 
by Sheila Scarborough | Aug 15, 2022 | Blogs, Facebook, Instagram, LinkedIn, Pinterest, Tourism Marketing on the Web, Twitter, Video, Web Communications, YouTube
Do you have a mural, or other piece of public art going up in your town? Here is how to promote a new mural on social media, with lots of repurposing ideas to help you create more content in less time, even if you are a “Mighty Team of Only One or Two”... 
by Sheila Scarborough | Jul 8, 2021 | Blogs, LinkedIn, Tourism Marketing on the Web, Web Communications
(Third in a series – the first post is about no budget destination marketing on YouTube and Pinterest, the second is no cost destination marketing on Facebook and Twitter.) What if there was some sort of crisis, and you suddenly had to do your tourism marketing... 
by Sheila Scarborough | Aug 6, 2018 | Blogs, Life-hacking and Tips for Better Living, Meetings and Conferences, Travel and Travel Media, Web Communications
Is the grind getting to you? Has the blogging inspiration muse deserted you? Are you, like me, trying to figure out how to avoid blogger burnout? Here’s a summary of my presentation on this topic for the Building Community Midwest Travel Bloggers conference …... 
by Sheila Scarborough | Jul 3, 2017 | Blogs, Web Communications
This question came up in a Facebook discussion … what IS the difference between a writer and a blogger? As someone who has been a blogger since early 2006 and a writer before that, here was my answer: A writer writes. A blogger: Writes Shoots photos Shoots video... 
by Sheila Scarborough | Sep 28, 2015 | Blogs, Meetings and Conferences, Tourism Marketing on the Web, Web Communications
I’ve been doing more workshops lately about how tourism organization sales staffs can connect with meeting and event planners on social media, and this includes some discussion about content marketing through a meetings-focused, B2B blog in addition to their...