Sheila Scarborough
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Start here to attract Millennial and Gen Z shoppers for Small Business Saturday

Start here to attract Millennial and Gen Z shoppers for Small Business Saturday

by Sheila Scarborough | Oct 17, 2022 | Economic Development, Instagram, Web Communications, YouTube

  In a recent Main Street America member forum post, someone asked the group how to attract Millennials and Gen Z to Small Business Saturday, which is an annual event that encourages people to shop independent, locally-owned small businesses on the Saturday after...
8 ways to promote a new mural or public art piece on social media

8 ways to promote a new mural or public art piece on social media

by Sheila Scarborough | Aug 15, 2022 | Blogs, Facebook, Instagram, LinkedIn, Pinterest, Tourism Marketing on the Web, Twitter, Video, Web Communications, YouTube

Do you have a mural, or other piece of public art going up in your town? Here is how to promote a new mural on social media, with lots of repurposing ideas to help you create more content in less time, even if you are a “Mighty Team of Only One or Two”...
A hashtag for every day of the week

A hashtag for every day of the week

by Sheila Scarborough | Jan 28, 2016 | Better Online Content series, Instagram, Photos and Images, Tourism Marketing on the Web, Twitter, Web Communications

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’re a marketing communications person who wants to connect with new customers,...

Before you ask how to get more views on Instagram….

by Sheila Scarborough | Dec 9, 2013 | Instagram, Photos and Images, Web Communications

In a social media marketing Group on LinkedIn, I noticed this question recently: “What is the best way to get the most views on [photo-sharing app] Instagram? I know to # [hashtag] certain things that tend to get the most activity, but it’s hard for me to...
How to find your locals on Instagram

How to find your locals on Instagram

by Sheila Scarborough | Jul 9, 2013 | Instagram, Mobile, Photos and Images, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications

While I think it’s a given that tourism organizations should connect with their local bloggers – just as they should know the local print, TV, and radio media people – it’s also important to remember that social media influence goes beyond...

Before you get started on Instagram (or any social media) do this

by Sheila Scarborough | Feb 19, 2013 | Instagram, Mobile, Photos and Images, Web Communications

Here’s a forum question that I saw recently from a smart but very busy destination marketing professional. Does it sound like your situation? Q: I am, I’m afraid, woefully slow on jumping on the Instagram bandwagon. How do I go about setting up one for my...
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About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

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  • Book: The Elastic Waist Entrepreneur
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