Sheila Scarborough
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8 ways to promote a new mural or public art piece on social media

8 ways to promote a new mural or public art piece on social media

by Sheila Scarborough | Aug 15, 2022 | Blogs, Facebook, Instagram, LinkedIn, Pinterest, Tourism Marketing on the Web, Twitter, Video, Web Communications, YouTube

Do you have a mural, or other piece of public art going up in your town? Here is how to promote a new mural on social media, with lots of repurposing ideas to help you create more content in less time, even if you are a “Mighty Team of Only One or Two”...
Tourism marketing with no budget – LinkedIn and your blog

Tourism marketing with no budget – LinkedIn and your blog

by Sheila Scarborough | Jul 8, 2021 | Blogs, LinkedIn, Tourism Marketing on the Web, Web Communications

(Third in a series – the first post is about no budget destination marketing on YouTube and Pinterest, the second is no cost destination marketing on Facebook and Twitter.) What if there was some sort of crisis, and you suddenly had to do your tourism marketing...
LinkedIn vs Facebook ad campaign: a case study

LinkedIn vs Facebook ad campaign: a case study

by Sheila Scarborough | Nov 24, 2015 | Facebook, LinkedIn, Tourism Currents, Tourism Marketing on the Web, Web Communications

  I’ve tried LinkedIn advertising a few times, mostly using the $50 freebie codes that they send via email. Most recently, I ran a $6 Facebook ad campaign at the same time, and thought you’d be interested in a quick comparison of the two. Both...

Social media for tour operators

by Sheila Scarborough | May 13, 2014 | Facebook, LinkedIn, Tourism Marketing on the Web

(Update March 2015 – we expanded on this topic in our latest Tourism Currents newsletter and blog post, Social Media Marketing for Group Tour Operators.) Some of the best advice we’ve gotten from the SOBCon business conference was to think about the...
4 tips to improve your CVB or DMO LinkedIn Company Page

4 tips to improve your CVB or DMO LinkedIn Company Page

by Sheila Scarborough | Mar 4, 2014 | Hospitality and Hotels, LinkedIn, Meetings and Conferences, Web Communications

It is your organization’s public storefront on the oldest and biggest social network for business, with over 277 million people in 200+ countries. It’s a LinkedIn Company Page, and too many of them are sad, pathetic, ignored bits of online real estate....

Trying LinkedIn Sponsored Posts

by Sheila Scarborough | Jan 7, 2014 | LinkedIn, Web Communications

Similar to my past experience using coupons to experiment with Facebook advertising, I took a $50 coupon for free LinkedIn ads to build a small Sponsored Post campaign for our Tourism Currents Company Page. We chose to show the post in the LinkedIn News Feeds of a...
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About Sheila

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  • Sheila’s Guide to the Good Stuff

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