by Sheila Scarborough | Mar 9, 2016 | Mobile, Photos and Images, Tourism Marketing on the Web, Video, Web Communications
My Spidey sense tells me that it is time for DMOs (Destination Marketing Organizations) to take Snapchat seriously as a way to connect with visitors. It’s been more than two years since I wrote a post on here titled, Why Snapchat? Because they’ll open it,... by Sheila Scarborough | Mar 18, 2014 | Mobile, Photos and Images, Video, Web Communications
I’ve been limping along on a very old smartphone for a few years (a mid-range version of Gingerbread, for you Android OS geeks) but it was finally time to go into my T-Mobile store and retire the old gal. After reading lots of reviews and having several good... by Sheila Scarborough | Dec 17, 2013 | Mobile, Tourism Marketing on the Web, Web Communications
I’m the last person to advocate chasing after shiny objects in social media. My first answer to the question, “Should my destination/attraction/hotel be on _____?” is always: “Is YOUR market there?” That’s why I hadn’t been... by Sheila Scarborough | Sep 30, 2013 | Mobile, Web Communications
Lots of tourism organizations spend money to be included in a print newspaper travel advertising insert. If you can prove that it works for your destination, more power to you, but all I ask is that you hold print to the same ROI standards as anything else you do in... by Sheila Scarborough | Jul 31, 2013 | Better Online Content series, Internet radio and audio, Mobile, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) In the rush towards more visual content like photos and video, don’t forget about... 
by Sheila Scarborough | Jul 9, 2013 | Instagram, Mobile, Photos and Images, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications
While I think it’s a given that tourism organizations should connect with their local bloggers – just as they should know the local print, TV, and radio media people – it’s also important to remember that social media influence goes beyond...