Sheila Scarborough
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Get more out of your 24 hours – 4 steps to more content in less time

Get more out of your 24 hours – 4 steps to more content in less time

by Sheila Scarborough | May 31, 2019 | Tourism Marketing on the Web, Web Communications

We are all trying to figure out how to get things done as efficiently as possible. The important thing to remember about publishing online and on social media is that it is a never-ending, greedy maw of demand … if you want to stay competitive and visible. That...
Walk away with a content plan you’ll actually use

Walk away with a content plan you’ll actually use

by Sheila Scarborough | Dec 6, 2018 | Tourism Currents, Tourism Marketing on the Web, Web Communications

Sometimes the best way to figure out how to teach someone to do something is to struggle to do it yourself. At Tourism Currents, we’ve hammered away for FOREVER about the importance of having some sort of content plan or editorial calendar for your destination...
You have to answer the WIIFM question about social media – What’s In It For Me?

You have to answer the WIIFM question about social media – What’s In It For Me?

by Sheila Scarborough | Nov 20, 2018 | Web Communications

While tidying up my living room, I stumbled across a book that I contributed to back in 2009 … The Age of Conversation 2: Why Don’t They Get It? It was a compilation of thoughts from 239 authors from 15 nations, edited by Drew McLellan and Gavin Heaton,...
Avoiding blogger burnout, particularly in tourism

Avoiding blogger burnout, particularly in tourism

by Sheila Scarborough | Aug 6, 2018 | Blogs, Life-hacking and Tips for Better Living, Meetings and Conferences, Travel and Travel Media, Web Communications

Is the grind getting to you? Has the blogging inspiration muse deserted you? Are you, like me, trying to figure out how to avoid blogger burnout? Here’s a summary of my presentation on this topic for the Building Community Midwest Travel Bloggers conference …...
Put a touchscreen anywhere – what could you do with it?

Put a touchscreen anywhere – what could you do with it?

by Sheila Scarborough | Apr 4, 2018 | Meetings and Conferences, Video, Web Communications

While exploring at the SXSW (South by Southwest) Interactive festival, I spent time with small town revitalization expert Becky McCray in a big Sony product demonstration temporary building. There were robot puppies, which were quite the people magnet … …...

I love my blog

by Sheila Scarborough | Mar 3, 2018 | Web Communications, What This Blog's All About

This is just a post to say how much I love online publishing. I don’t have to ask anyone’s permission to publish this blog post. I am not including an image in this post, although that has become key to a post’s appeal. I do not have a profound...
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About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

More From Sheila

  • Book: The Elastic Waist Entrepreneur
  • Pitching me, and my disclosure policy

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  • Perceptive Travel
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  • Tourism Currents on LI

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