by Sheila Scarborough | Dec 7, 2021 | Life-hacking and Tips for Better Living, Photos and Images, Tourism Marketing on the Web, Travel and Travel Media, Video, Web Communications
A few years ago, I wrote a blog post here on Sheila’s Guide about avoiding blogger burnout. Little did I know that a global pandemic and various other crises would soon put all of us to the test of battling almost-constant mental exhaustion. I started my first... 
by Sheila Scarborough | May 19, 2020 | Photos and Images, Pinterest, Tourism Marketing on the Web, Video, Web Communications, YouTube
(First post in a series. Second post is no budget marketing on Facebook and Twitter, and the third one is tourism marketing with no budget on LinkedIn and your blog.) Sometimes, your digital destination marketing budget gets whacked, maybe even all the way down to... 
by Sheila Scarborough | Mar 18, 2017 | Better Online Content series, Facebook, Photos and Images, Tourism Marketing on the Web, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) For a more immersive online visual experience, you’ll be glad to know that it’s... 
by Sheila Scarborough | Mar 9, 2016 | Mobile, Photos and Images, Tourism Marketing on the Web, Video, Web Communications
My Spidey sense tells me that it is time for DMOs (Destination Marketing Organizations) to take Snapchat seriously as a way to connect with visitors. It’s been more than two years since I wrote a post on here titled, Why Snapchat? Because they’ll open it,... 
by Sheila Scarborough | Jan 28, 2016 | Better Online Content series, Instagram, Photos and Images, Tourism Marketing on the Web, Twitter, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’re a marketing communications person who wants to connect with new customers,... by Sheila Scarborough | Mar 18, 2014 | Mobile, Photos and Images, Video, Web Communications
I’ve been limping along on a very old smartphone for a few years (a mid-range version of Gingerbread, for you Android OS geeks) but it was finally time to go into my T-Mobile store and retire the old gal. After reading lots of reviews and having several good...