by Sheila Scarborough | Dec 9, 2013 | Photos and Images, Web Communications
In a social media marketing Group on LinkedIn, I noticed this question recently: “What is the best way to get the most views on [photo-sharing app] Instagram? I know to # [hashtag] certain things that tend to get the most activity, but it’s hard for me to... 
by Sheila Scarborough | Jul 9, 2013 | Mobile, Photos and Images, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications
While I think it’s a given that tourism organizations should connect with their local bloggers – just as they should know the local print, TV, and radio media people – it’s also important to remember that social media influence goes beyond... by Sheila Scarborough | Jul 5, 2013 | Photos and Images, Travel and Travel Media, Travel Post Friday, Web Communications
When two nutballs lie down on the ground, put their feet up and play with reflections, this is what you see. My friend and Tourism Currents co-founder Becky McCray and I are reflected in Chicago’s shiny public sculpture Cloud Gate (often called “The... 
by Sheila Scarborough | Apr 12, 2013 | Photos and Images, Travel and Travel Media, Travel Post Friday
When I headed north to visit Edmonton and Jasper in Alberta, Canada in the middle of February, several people asked me what in the world I was going to do in Jasper when it’s known for snow sports and I don’t DO any snow sports (a combination of living in... by Sheila Scarborough | Feb 19, 2013 | Mobile, Photos and Images, Web Communications
Here’s a forum question that I saw recently from a smart but very busy destination marketing professional. Does it sound like your situation? Q: I am, I’m afraid, woefully slow on jumping on the Instagram bandwagon. How do I go about setting up one for my... by Sheila Scarborough | Nov 10, 2012 | Better Online Content series, Blogs, Photos and Images, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) “I found just the photo I needed on Google Images,” she said. “Did you have...