Sheila Scarborough
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8 ways to promote a new mural or public art piece on social media

8 ways to promote a new mural or public art piece on social media

by Sheila Scarborough | Aug 15, 2022 | Blogs, Facebook, Instagram, LinkedIn, Pinterest, Tourism Marketing on the Web, Twitter, Video, Web Communications, YouTube

Do you have a mural, or other piece of public art going up in your town? Here is how to promote a new mural on social media, with lots of repurposing ideas to help you create more content in less time, even if you are a “Mighty Team of Only One or Two”...
Regaining that spark of creativity

Regaining that spark of creativity

by Sheila Scarborough | Dec 7, 2021 | Life-hacking and Tips for Better Living, Photos and Images, Tourism Marketing on the Web, Travel and Travel Media, Video, Web Communications

A few years ago, I wrote a blog post here on Sheila’s Guide about avoiding blogger burnout. Little did I know that a global pandemic and various other crises would soon put all of us to the test of battling almost-constant mental exhaustion. I started my first...
No budget destination marketing – YouTube and Pinterest

No budget destination marketing – YouTube and Pinterest

by Sheila Scarborough | May 19, 2020 | Photos and Images, Pinterest, Tourism Marketing on the Web, Video, Web Communications, YouTube

(First post in a series. Second post is no budget marketing on Facebook and Twitter, and the third one is tourism marketing with no budget on LinkedIn and your blog.) Sometimes, your digital destination marketing budget gets whacked, maybe even all the way down to...
Put a touchscreen anywhere – what could you do with it?

Put a touchscreen anywhere – what could you do with it?

by Sheila Scarborough | Apr 4, 2018 | Meetings and Conferences, Video, Web Communications

While exploring at the SXSW (South by Southwest) Interactive festival, I spent time with small town revitalization expert Becky McCray in a big Sony product demonstration temporary building. There were robot puppies, which were quite the people magnet … …...
A snapshot of Snapchat for tourism

A snapshot of Snapchat for tourism

by Sheila Scarborough | Mar 9, 2016 | Mobile, Photos and Images, Tourism Marketing on the Web, Video, Web Communications

My Spidey sense tells me that it is time for DMOs (Destination Marketing Organizations) to take Snapchat seriously as a way to connect with visitors. It’s been more than two years since I wrote a post on here titled, Why Snapchat? Because they’ll open it,...

The most important feature of my new phone

by Sheila Scarborough | Mar 18, 2014 | Mobile, Photos and Images, Video, Web Communications

I’ve been limping along on a very old smartphone for a few years (a mid-range version of Gingerbread, for you Android OS geeks) but it was finally time to go into my T-Mobile store and retire the old gal. After reading lots of reviews and having several good...
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About Sheila

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  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

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  • Book: The Elastic Waist Entrepreneur
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