Sheila Scarborough
  • About Sheila
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff
Select Page

How to increase the SEO and social media impact of video

by Sheila Scarborough | Oct 1, 2013 | Better Online Content series, Video, Web Communications

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) Let’s say you have a nice, short video of places to see and things to do in your mostly...

The ROI of social media: one woman’s proof

by Sheila Scarborough | May 7, 2013 | Blogs, Meetings and Conferences, Twitter, Video, Web Communications

Here is a social media ROI (Return on Investment) case study with a sample group of one: me. This is what the dashboards, analytics and all that jazz have such a hard time showing you, but that doesn’t mean it doesn’t work. A few years ago, I heard about a...
Making a video from photos for the Comanche Nation: Quanah Parker exhibit

Making a video from photos for the Comanche Nation: Quanah Parker exhibit

by Sheila Scarborough | Dec 4, 2012 | Better Online Content series, Video, Web Communications

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’ve read S.C. Gwynne’s excellent Empire of the Summer Moon: Quanah Parker and...

It’s a new world; the customer is in control

by Sheila Scarborough | Nov 20, 2012 | Hospitality and Hotels, Video, Web Communications

As I write this, my husband is watching a show that aired on TV last Thursday, but with our cable company’s DVR box, he’s watching it on the following Tuesday. He likes the show “Elementary,” but he wants to watch it when HE wants to watch it....

One thing you can do today for better SEO

by Sheila Scarborough | Jul 24, 2012 | Photos and Images, Video

Need to do something right NOW to improve where your destination or attraction shows up in search engine results? Do this:  title, describe and tag your online photos and video. Why? Because particularly for Google, universal search brings back a basket of results for...

Better Online Content: use the right video URL on Facebook

by Sheila Scarborough | Jul 17, 2012 | Better Online Content series, Video, Web Communications

(First in a new “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) People on Facebook like to stay on Facebook. It’s a “walled...
« Older Entries
Next Entries »

Search this site

Want to get posts via email whenever I publish?

Pop your name and email address into the boxes to subscribe.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Topics

About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

More From Sheila

  • Book: The Elastic Waist Entrepreneur
  • Pitching me, and my disclosure policy

Other Places to Find Sheila

  • Perceptive Travel
  • Tourism Currents
  • Tourism Currents on FB
  • Tourism Currents on LI

Make Contact

  • Via email
  • On Twitter
  • On Instagram
  • Facebook
  • Twitter
  • Instagram

Designed by Elegant Themes | Powered by WordPress