by Sheila Scarborough | Oct 1, 2013 | Better Online Content series, Video, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) Let’s say you have a nice, short video of places to see and things to do in your mostly... by Sheila Scarborough | May 7, 2013 | Blogs, Meetings and Conferences, Twitter, Video, Web Communications
Here is a social media ROI (Return on Investment) case study with a sample group of one: me. This is what the dashboards, analytics and all that jazz have such a hard time showing you, but that doesn’t mean it doesn’t work. A few years ago, I heard about a... 
by Sheila Scarborough | Dec 4, 2012 | Better Online Content series, Video, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you’ve read S.C. Gwynne’s excellent Empire of the Summer Moon: Quanah Parker and... by Sheila Scarborough | Nov 20, 2012 | Hospitality and Hotels, Video, Web Communications
As I write this, my husband is watching a show that aired on TV last Thursday, but with our cable company’s DVR box, he’s watching it on the following Tuesday. He likes the show “Elementary,” but he wants to watch it when HE wants to watch it.... by Sheila Scarborough | Jul 24, 2012 | Photos and Images, Video
Need to do something right NOW to improve where your destination or attraction shows up in search engine results? Do this: title, describe and tag your online photos and video. Why? Because particularly for Google, universal search brings back a basket of results for... by Sheila Scarborough | Jul 17, 2012 | Better Online Content series, Video, Web Communications
(First in a new “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) People on Facebook like to stay on Facebook. It’s a “walled...