Sheila Scarborough
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Long tail search means you fill the gaps

Long tail search means you fill the gaps

by Sheila Scarborough | Jan 23, 2023 | Blogs, Google Analytics, Tourism Currents

I noticed something when I started doing a better job of tracking our Google Analytics data at Tourism Currents. Our most popular blog posts in the last year were all very focused, rather niche topics. There weren’t a huge number of people looking for these...

I don’t have all day – give me itineraries

by Sheila Scarborough | Apr 24, 2012 | Blogs, Tourism Marketing on the Web, Travel and Travel Media, Websites

Hey, you. You there, at the CVB or DMO or Tourist Board. You know all about your town, right? Awesome, ’cause I’m new here and don’t have much time to see your coolest stuff. A tailored itinerary list with all kinds of ideas including local,...

The beginning of the end for Google

by Sheila Scarborough | Jan 27, 2012 | Facebook, Photos and Images, Web Communications, Websites, What This Blog's All About

People may think I’m nuts, but Google+ is going to be the lever that begins prying Google away from total domination of much of our online lives. What follows is, of course, conjecture, but one thing I’ve learned over the years is that I don’t trust...

Taking a Google licking but still ticking

by Sheila Scarborough | Sep 15, 2011 | Blogs, Life-hacking and Tips for Better Living, Web Communications, Websites, What This Blog's All About

Thought for the day…. As many of you know, I’ve been dealing with the nasty WordPress Pharma hack here on Sheila’s Guide (don’t worry, it’s safe for your computer or mobile device to be here; the hack only messes with this blog’s...

Travel Post Friday: the Paris Coffee Shop

by Sheila Scarborough | Apr 22, 2011 | Economic Development, Hospitality and Hotels, Tourism Marketing on the Web, Travel and Travel Media, Travel Post Friday, Web Communications, Websites

It’s the kind of unpretentious downtown diner where the owner pauses at the table of a longtime customer, and they commiserate about how their bum shoulders keep them from playing tennis as much as they’d like. The kind of place where the coffee in your...

Social media for crisis communications: the Visit Florida oil spill response

by Sheila Scarborough | May 18, 2010 | Travel and Travel Media, Web Communications, Websites

One of the best uses of social media is to engage the public directly, with the latest information available, when there is a crisis. The Visit Florida tourism organization (a pretty well-oiled machine even without a crisis!) is harnessing the power of webcams, photos...
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About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

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  • Book: The Elastic Waist Entrepreneur
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