Sheila Scarborough
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Start here to attract Millennial and Gen Z shoppers for Small Business Saturday

Start here to attract Millennial and Gen Z shoppers for Small Business Saturday

by Sheila Scarborough | Oct 17, 2022 | Economic Development, Instagram, Web Communications, YouTube

  In a recent Main Street America member forum post, someone asked the group how to attract Millennials and Gen Z to Small Business Saturday, which is an annual event that encourages people to shop independent, locally-owned small businesses on the Saturday after...
8 ways to promote a new mural or public art piece on social media

8 ways to promote a new mural or public art piece on social media

by Sheila Scarborough | Aug 15, 2022 | Blogs, Facebook, Instagram, LinkedIn, Pinterest, Tourism Marketing on the Web, Twitter, Video, Web Communications, YouTube

Do you have a mural, or other piece of public art going up in your town? Here is how to promote a new mural on social media, with lots of repurposing ideas to help you create more content in less time, even if you are a “Mighty Team of Only One or Two”...
No budget destination marketing – YouTube and Pinterest

No budget destination marketing – YouTube and Pinterest

by Sheila Scarborough | May 19, 2020 | Photos and Images, Pinterest, Tourism Marketing on the Web, Video, Web Communications, YouTube

(First post in a series. Second post is no budget marketing on Facebook and Twitter, and the third one is tourism marketing with no budget on LinkedIn and your blog.) Sometimes, your digital destination marketing budget gets whacked, maybe even all the way down to...

Insights from a CVB YouTube video channel

by Sheila Scarborough | Jan 31, 2011 | Video, Web Communications, YouTube

I was working with a tourism-related client recently about incorporating more video into their website and destination marketing. That inspired me to dig around in the Insights (analytics) section of the YouTube channel for another small CVB (Convention and...

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About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

More From Sheila

  • Book: The Elastic Waist Entrepreneur
  • Pitching me, and my disclosure policy

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  • Perceptive Travel
  • Tourism Currents
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  • Tourism Currents on LI

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