About Sheila Scarborough speaker trainer writer cofounder Tourism Currents

Sheila’s Guide
To The Good Stuff

Understanding tourism, travel, and social media with Sheila Scarborough, co-founder of Tourism Currents.

Long tail search means you fill the gaps

Long tail search means you fill the gaps

I noticed something when I started doing a better job of tracking our Google Analytics data at Tourism Currents. Our most popular blog posts in the last year were all very focused, rather niche topics. There weren't a huge number of people looking for these particular...

How can you use sound in tourism marketing?

How can you use sound in tourism marketing?

How can you incorporate more audio content and sound in tourism marketing? With all of the visual noise on social media channels - being beaten over the head to post more Instagram Reels because Meta is trying to compete with TikTok - I think that sound is an...

Regaining that spark of creativity

Regaining that spark of creativity

A few years ago, I wrote a blog post here on Sheila's Guide about avoiding blogger burnout. Little did I know that a global pandemic and various other crises would soon put all of us to the test of battling almost-constant mental exhaustion. I started my first travel...

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