Sheila’s Guide
To The Good Stuff
Understanding tourism, travel, and social media with Sheila Scarborough, co-founder of Tourism Currents.
Travel Post Friday: Who refills the ice trays? Airbnb obligations
(Part of my very occasional Travel Post Friday series here on the blog) I'm one of the 100 million people who signed up on the Threads app within the first couple of days. The new Instagram-associated conversational social media platform is a direct competitor...
What an event sponsor REALLY wants
An event sponsor wants quality interactions with prospective clients who attend an event - interactions that allow sponsors to demonstrate the benefits of their product/service and build trust. Too many event sponsorship options fall short of this. Plastering a...
Long tail search means you fill the gaps
I noticed something when I started doing a better job of tracking our Google Analytics data at Tourism Currents. Our most popular blog posts in the last year were all very focused, rather niche topics. There weren't a huge number of people looking for these particular...
Travel to teach your kids: what my daughter learned in Belgium’s Flanders Fields
(Part of my very occasional Travel Post Friday series here on the blog) There is much more to Belgium than eating great chocolate, swilling down handcrafted beer, and buying lace tablecloths. As a history enthusiast, I’ve always been interested in a little-known story...
Start here to attract Millennial and Gen Z shoppers for Small Business Saturday
In a recent Main Street America member forum post, someone asked the group how to attract Millennials and Gen Z to Small Business Saturday, which is an annual event that encourages people to shop independent, locally-owned small businesses on the Saturday after...
8 ways to promote a new mural or public art piece on social media
Do you have a mural, or other piece of public art going up in your town? Here is how to promote a new mural on social media, with lots of repurposing ideas to help you create more content in less time, even if you are a "Mighty Team of Only One or Two" people... 1)...
How can you use sound in tourism marketing?
How can you incorporate more audio content and sound in tourism marketing? With all of the visual noise on social media channels - being beaten over the head to post more Instagram Reels because Meta is trying to compete with TikTok - I think that sound is an...
Why email marketing? Because YOU own your email list, not Mr. Zuckerberg.
At one of my social media and digital marketing breakout sessions for the NTA (National Tour Association) Contact conference for tour operators and tourism marketers, a person in the audience asked, "So, let's say I have 10 minutes to do something in social media. How...
Regaining that spark of creativity
A few years ago, I wrote a blog post here on Sheila's Guide about avoiding blogger burnout. Little did I know that a global pandemic and various other crises would soon put all of us to the test of battling almost-constant mental exhaustion. I started my first travel...
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