Sheila’s Guide
To The Good Stuff
Understanding tourism, travel, and social media with Sheila Scarborough, co-founder of Tourism Currents.
Why I will never use AI for headshot photos
I was at a recent networking event, confessing with a laugh that I need to stop waiting to lose 30 pounds and just get the damned updated headshot photo made, when a woman said, “Oh, you should have AI make one.” Reader, I did kinda snap her head off when I…
Travel Post Friday: Take a loop trip
“I want to travel but I’m not sure where to start.” “I’m going on a long road trip and want to see as much as possible.” The answer is a loop trip or a circle route: go out one way and come back another. (Part of my very…
Hello from the other side
What can you do to keep your small business running when you have personal issues? Aka, where have I been for a year? This question is particularly relevant to entrepreneurs who are solo operators, freelance professionals, consultants, and others who work alone…
Do you pay a referral fee when someone sends you business?
One of my recent digital marketing workshop opportunities came to me because a friend made a referral, so that got me thinking about paying her a referral fee. This person certainly has expertise in digital marketing and social media, but not specifically for economic…
Travel Post Friday: Good Eats at Guenther House in San Antonio
(Part of my very occasional Travel Post Friday series here on the blog) I’m a big fan of the city of San Antonio, Texas, even though Austin (about 90 minutes away) seems to get more travel hype. If you’re looking for some old school eateries there, one of…
What’s the difference between a writer and a blogger?
(Originally published in 2017, slightly updated) This question came up in a Facebook discussion … what IS the difference between a writer and a blogger? As someone who has blogged since February 2006 and was a print writer before that, here was my answer: A…
Travel Post Friday: Who refills the ice trays? Airbnb obligations
(Part of my very occasional Travel Post Friday series here on the blog) I’m one of the 100 million people who signed up on the Threads app within the first couple of days. The new Instagram-associated conversational social media platform is a direct…
What an event sponsor REALLY wants
An event sponsor wants quality interactions with prospective clients who attend an event – interactions that allow sponsors to demonstrate the benefits of their product/service and build trust. Too many event sponsorship options fall short of this….
Long tail search means you fill the gaps
I noticed something when I started doing a better job of tracking our Google Analytics data at Tourism Currents. Our most popular blog posts in the last year were all very focused, rather niche topics. There weren’t a huge number of people looking for these…