Sheila’s Guide
To The Good Stuff
Understanding tourism, travel, and social media with Sheila Scarborough, co-founder of Tourism Currents.
Why email marketing? Because YOU own your email list, not Mr. Zuckerberg.
At one of my social media and digital marketing breakout sessions for the NTA (National Tour Association) Contact conference for tour operators and tourism marketers, a person in the audience asked, "So, let's say I have 10 minutes to do something in social media. How...
Regaining that spark of creativity
A few years ago, I wrote a blog post here on Sheila's Guide about avoiding blogger burnout. Little did I know that a global pandemic and various other crises would soon put all of us to the test of battling almost-constant mental exhaustion. I started my first travel...
Tourism marketing with no budget – LinkedIn and your blog
(Third in a series - the first post is about no budget destination marketing on YouTube and Pinterest, the second is no cost destination marketing on Facebook and Twitter.) What if there was some sort of crisis, and you suddenly had to do your tourism marketing with...
No budget destination marketing – Twitter and Facebook
(Second in a series - the first post is about no budget destination marketing on YouTube and Pinterest and the third one is tourism marketing with no budget on LinkedIn and your blog.) Sometimes your budget is cut and there's just no money for ads, or not as much as...
No budget destination marketing – YouTube and Pinterest
(First post in a series. Second post is no budget marketing on Facebook and Twitter, and the third one is tourism marketing with no budget on LinkedIn and your blog.) Sometimes, your digital destination marketing budget gets whacked, maybe even all the way down to...
How to handle Facebook Page trolls
Have you ever gotten rude Facebook comments, and wondered how to handle Facebook Page trolls... or obnoxious people online, in general? I gave this topic some thought after seeing a classic case of poor digital behavior in the comments on the Experience Grand Rapids,...
Travel Post Friday: telling a building’s story
Fair warning - it is difficult to take a "quick" trip to the historic town of Harpers Ferry, West Virginia, because there is a lot to see and do. Lewis and Clark came through here, John Brown's unsuccessful attempt to arm slaves to revolt happened here, a now-closed...
Get more out of your 24 hours – 4 steps to more content in less time
We are all trying to figure out how to get things done as efficiently as possible. The important thing to remember about publishing online and on social media is that it is a never-ending, greedy maw of demand ... if you want to stay competitive and visible. That is...
Walk away with a content plan you’ll actually use
Sometimes the best way to figure out how to teach someone to do something is to struggle to do it yourself. At Tourism Currents, we've hammered away for FOREVER about the importance of having some sort of content plan or editorial calendar for your destination...
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