Sheila’s Guide
To The Good Stuff
Understanding tourism, travel, and social media with Sheila Scarborough, co-founder of Tourism Currents.
Tourism marketing with no budget – LinkedIn and your blog
(Third in a series - the first post is about no budget destination marketing on YouTube and Pinterest, the second is no cost destination marketing on Facebook and Twitter.) What if there was some sort of crisis, and you suddenly had to do your tourism marketing with...
No budget destination marketing – Twitter and Facebook
(Second in a series - the first post is about no budget destination marketing on YouTube and Pinterest and the third one is tourism marketing with no budget on LinkedIn and your blog.) Sometimes your budget is cut and there's just no money for ads, or not as much as...
No budget destination marketing – YouTube and Pinterest
(First post in a series. Second post is no budget marketing on Facebook and Twitter, and the third one is tourism marketing with no budget on LinkedIn and your blog.) Sometimes, your digital destination marketing budget gets whacked, maybe even all the way down to...
How to handle Facebook Page trolls
Have you ever gotten rude Facebook comments, and wondered how to handle Facebook Page trolls... or obnoxious people online, in general? I gave this topic some thought after seeing a classic case of poor digital behavior in the comments on the Experience Grand Rapids,...
Travel Post Friday: telling a building’s story
(Part of my very occasional Travel Post Friday series here on the blog) Fair warning - it is difficult to take a "quick" trip to the historic town of Harpers Ferry, West Virginia, because there is a lot to see and do. Lewis and Clark came through here, John Brown's...
Get more out of your 24 hours – 4 steps to more content in less time
We are all trying to figure out how to get things done as efficiently as possible. The important thing to remember about publishing online and on social media is that it is a never-ending, greedy maw of demand ... if you want to stay competitive and visible. That is...
Walk away with a content plan you’ll actually use
Sometimes the best way to figure out how to teach someone to do something is to struggle to do it yourself. At Tourism Currents, we've hammered away for FOREVER about the importance of having some sort of content plan or editorial calendar for your destination...
You have to answer the WIIFM question about social media – What’s In It For Me?
While tidying up my living room, I stumbled across a book that I contributed to back in 2009 ... The Age of Conversation 2: Why Don't They Get It? It was a compilation of thoughts from 239 authors from 15 nations, edited by Drew McLellan and Gavin Heaton, about social...
Avoiding blogger burnout, particularly in tourism
Is the grind getting to you? Has the blogging inspiration muse deserted you? Are you, like me, trying to figure out how to avoid blogger burnout? Here’s a summary of my presentation on this topic for the Building Community Midwest Travel Bloggers conference ... the...
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