Sheila’s Guide
To The Good Stuff
Understanding tourism, travel, and social media with Sheila Scarborough, co-founder of Tourism Currents.
Walk away with a content plan you’ll actually use
Sometimes the best way to figure out how to teach someone to do something is to struggle to do it yourself. At Tourism Currents, we've hammered away for FOREVER about the importance of having some sort of content plan or editorial calendar for your destination...
You have to answer the WIIFM question about social media – What’s In It For Me?
While tidying up my living room, I stumbled across a book that I contributed to back in 2009 ... The Age of Conversation 2: Why Don't They Get It? It was a compilation of thoughts from 239 authors from 15 nations, edited by Drew McLellan and Gavin Heaton, about social...
Avoiding blogger burnout, particularly in tourism
Is the grind getting to you? Has the blogging inspiration muse deserted you? Are you, like me, trying to figure out how to avoid blogger burnout? Here’s a summary of my presentation on this topic for the Building Community Midwest Travel Bloggers conference ... the...
Put a touchscreen anywhere – what could you do with it?
While exploring at the SXSW (South by Southwest) Interactive festival, I spent time with small town revitalization expert Becky McCray in a big Sony product demonstration temporary building. There were robot puppies, which were quite the people magnet ... ... and...
I love my blog
This is just a post to say how much I love online publishing. I don't have to ask anyone's permission to publish this blog post. I am not including an image in this post, although that has become key to a post's appeal. I do not have a profound message to deliver in...
Do we underestimate the culture change needed for success?
I am trying to get more comfortable with the how-to of business sales, so I subscribe to Anthony Iannarino's Sales Blog newsletter. I met him years ago at a conference when he was just starting his blog, and I appreciate his approach to salesmanship, which is less...
How to automate your network. Or not.
Someone asked me recently about different aspects of automating one's online presence....automating content marketing, of course, but also "automating my network." Specifically, this person asked: "What do you do to automate those [social media] post shares; guessing...
A social media bio mistake that means no one can find you
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) This is a simple thing to check and fix on your Twitter and/or Facebook Page account bio. Your...
What’s the difference between a writer and a blogger?
This question came up in a Facebook discussion ... what IS the difference between a writer and a blogger? As someone who has been a blogger since early 2006 and a writer before that, here was my answer: A writer writes. A blogger: Writes Shoots photos Shoots video...
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