About Sheila Scarborough speaker trainer writer cofounder Tourism Currents

Sheila’s Guide
To The Good Stuff

Understanding tourism, travel, and social media with Sheila Scarborough, co-founder of Tourism Currents.

How to take 360 photos for Facebook using your phone

How to take 360 photos for Facebook using your phone

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) For a more immersive online visual experience, you'll be glad to know that it's gotten a lot...

Travel Post Friday: a guide to travel gift guides

Travel Post Friday: a guide to travel gift guides

Holiday gift-giving was a lot easier when my Navy ships went on six-month deployments. I'd do leisurely shopping for gifts in ports across Asia or Europe or the Middle East (depending upon where the ship was deployed and how much time I had off duty) and the biggest...

Facebook Interest Lists are going away

Facebook Interest Lists are going away

  Boy, I hate just stumbling without warning on the demise of a favorite feature.... I was a big fan of setting up Facebook Interest Lists of the Pages run by Tourism Currents clients and prospective clients. Such lists meant that I could click one link on my...

Does B2B marketing on Facebook make any sense?

Does B2B marketing on Facebook make any sense?

Is it worth the time and effort for a B2B (business to business) brand, consultant, or staff team to maintain an active Facebook Page, on top of other social media demands? It might be, if you get a lot of good business from personal referrals and word-of-mouth. Here...

The 2 things you must do for online marketing

The 2 things you must do for online marketing

What if your time for online marketing is incredibly limited, and the boss or powers-that-be simply will not budget for another staff member, or even part-time freelance/contract assistance? What do you absolutely HAVE to do to avoid being invisible online? What can...

A snapshot of Snapchat for tourism

A snapshot of Snapchat for tourism

My Spidey sense tells me that it is time for DMOs (Destination Marketing Organizations) to take Snapchat seriously as a way to connect with visitors. It's been more than two years since I wrote a post on here titled, Why Snapchat? Because they'll open it, after...

Thoughts after 10 years of blogging

Thoughts after 10 years of blogging

  "I should write a blog post about 10 years of blogging, but I'll do it after I watch this basketball game." That's how I was thinking tonight about acknowledging a decade of publishing online. No careful marketing plan, no organized campaign - only wondering if...

A hashtag for every day of the week

A hashtag for every day of the week

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you're a marketing communications person who wants to connect with new customers, guests, or...

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