Sheila’s Guide
To The Good Stuff
Understanding tourism, travel, and social media with Sheila Scarborough, co-founder of Tourism Currents.
How to take 360 photos for Facebook using your phone
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) For a more immersive online visual experience, you'll be glad to know that it's gotten a lot...
Travel Post Friday: a guide to travel gift guides
Holiday gift-giving was a lot easier when my Navy ships went on six-month deployments. I'd do leisurely shopping for gifts in ports across Asia or Europe or the Middle East (depending upon where the ship was deployed and how much time I had off duty) and the biggest...
Facebook Interest Lists are going away
Boy, I hate just stumbling without warning on the demise of a favorite feature.... I was a big fan of setting up Facebook Interest Lists of the Pages run by Tourism Currents clients and prospective clients. Such lists meant that I could click one link on my...
This is how hotels and tourism folks screw up social media
I'm in a big city for a conference. My original hotel plans for my last night in this city fell through - a local college football game drove up prices in my preferred area to insane levels that I would not pay. There is another hotel available not too far away. It is...
Does B2B marketing on Facebook make any sense?
Is it worth the time and effort for a B2B (business to business) brand, consultant, or staff team to maintain an active Facebook Page, on top of other social media demands? It might be, if you get a lot of good business from personal referrals and word-of-mouth. Here...
The 2 things you must do for online marketing
What if your time for online marketing is incredibly limited, and the boss or powers-that-be simply will not budget for another staff member, or even part-time freelance/contract assistance? What do you absolutely HAVE to do to avoid being invisible online? What can...
A snapshot of Snapchat for tourism
My Spidey sense tells me that it is time for DMOs (Destination Marketing Organizations) to take Snapchat seriously as a way to connect with visitors. It's been more than two years since I wrote a post on here titled, Why Snapchat? Because they'll open it, after...
Thoughts after 10 years of blogging
"I should write a blog post about 10 years of blogging, but I'll do it after I watch this basketball game." That's how I was thinking tonight about acknowledging a decade of publishing online. No careful marketing plan, no organized campaign - only wondering if...
A hashtag for every day of the week
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) If you're a marketing communications person who wants to connect with new customers, guests, or...
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