Sheila Scarborough
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LinkedIn vs Facebook ad campaign: a case study

LinkedIn vs Facebook ad campaign: a case study

by Sheila Scarborough | Nov 24, 2015 | Facebook, LinkedIn, Tourism Currents, Tourism Marketing on the Web, Web Communications

  I’ve tried LinkedIn advertising a few times, mostly using the $50 freebie codes that they send via email. Most recently, I ran a $6 Facebook ad campaign at the same time, and thought you’d be interested in a quick comparison of the two. Both...

4 travel ad QR code failures and how to fix them

by Sheila Scarborough | Sep 30, 2013 | Mobile, Web Communications

Lots of tourism organizations spend money to be included in a print newspaper travel advertising insert. If you can prove that it works for your destination, more power to you, but all I ask is that you hold print to the same ROI standards as anything else you do in...

Are Facebook ads really that good?

by Sheila Scarborough | Sep 11, 2012 | Facebook, Web Communications

Yes. Yes, they are. I don’t even much like advertising, and I’m enthralled by the specificity of what you can do on Facebook. I’m using a freebie US$50 coupon right now from this blog’s host – Bluehost – to run a Facebook ad...

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About Sheila

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  • Book: The Elastic Waist Entrepreneur
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