Sheila Scarborough
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How can you use sound in tourism marketing?

How can you use sound in tourism marketing?

by Sheila Scarborough | Jun 20, 2022 | Internet radio and audio, Tourism Marketing on the Web, Web Communications

How can you incorporate more audio content and sound in tourism marketing? With all of the visual noise on social media channels – being beaten over the head to post more Instagram Reels because Meta is trying to compete with TikTok – I think that sound is...

Better online content: don’t forget audio

by Sheila Scarborough | Jul 31, 2013 | Better Online Content series, Internet radio and audio, Mobile, Web Communications

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) In the rush towards more visual content like photos and video, don’t forget about...

I’d Really Like to Be Able to Post From My Phone

by Sheila Scarborough | Feb 9, 2013 | Internet radio and audio, Mobile

So, I’m writing this using my phone. Mercy it’s slow when you’re using tiny keys. I’m not sure which app I’m using right now, though. Weird, I know, but I’ve been playing with the SoundCloud app for Android, doing a test audio...

Building an online learning mall

by Sheila Scarborough | Jun 15, 2011 | Tourism Currents, Travel and Travel Media, Web Communications

From the beginning, business partner Becky McCray and I talked about developing not only our Tourism Currents course, but eventually an online “mall of services and products” tied to social media education for tourism-related organizations. Most would be...

One week out from launch – I had to talk!

by Sheila Scarborough | Sep 3, 2009 | Mobile, Tourism Currents, Travel and Travel Media, Web Communications

After a quick Tourism Currents pre-launch meeting with my business partner Becky McCray…. ….and did I mention that she’s a BusinessWeek Top 20 Entrepreneur to follow on Twitter? Well, she is! ….and don’t you know it makes her crazy when I...

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About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

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  • Book: The Elastic Waist Entrepreneur
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