Sheila Scarborough
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Does B2B marketing on Facebook make any sense?

Does B2B marketing on Facebook make any sense?

by Sheila Scarborough | Oct 17, 2016 | Facebook, Web Communications

Is it worth the time and effort for a B2B (business to business) brand, consultant, or staff team to maintain an active Facebook Page, on top of other social media demands? It might be, if you get a lot of good business from personal referrals and word-of-mouth. Here...
Content marketing for tourism sales

Content marketing for tourism sales

by Sheila Scarborough | Sep 28, 2015 | Blogs, Meetings and Conferences, Tourism Marketing on the Web, Web Communications

I’ve been doing more workshops lately about how tourism organization sales staffs can connect with meeting and event planners on social media, and this includes some discussion about content marketing through a meetings-focused, B2B blog in addition to their...
4 tips to improve your CVB or DMO LinkedIn Company Page

4 tips to improve your CVB or DMO LinkedIn Company Page

by Sheila Scarborough | Mar 4, 2014 | Hospitality and Hotels, LinkedIn, Meetings and Conferences, Web Communications

It is your organization’s public storefront on the oldest and biggest social network for business, with over 277 million people in 200+ countries. It’s a LinkedIn Company Page, and too many of them are sad, pathetic, ignored bits of online real estate....

Should you have separate social media accounts for Convention Services?

by Sheila Scarborough | Nov 18, 2013 | Meetings and Conferences, Web Communications

As social media becomes simply a way to communicate in the tourism and hospitality industries and no longer some exotic new thing, many CVBs (Convention and Visitors Bureaus) and DMOs (Destination Marketing Organizations) are talking about whether they should set up...

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About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

More From Sheila

  • Book: The Elastic Waist Entrepreneur
  • Pitching me, and my disclosure policy

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