by Sheila Scarborough | May 31, 2019 | Tourism Marketing on the Web, Web Communications
We are all trying to figure out how to get things done as efficiently as possible. The important thing to remember about publishing online and on social media is that it is a never-ending, greedy maw of demand … if you want to stay competitive and visible. That... 
by Sheila Scarborough | Oct 27, 2014 | Tourism Marketing on the Web, Web Communications
When it comes to social media excellence, the best tourism marketers and DMOs (Destination Marketing Organizations) do certain things that are not necessarily driven by their size or budget. Destinations like Pure Michigan, Experience Columbus (Ohio,) Visit... 
by Sheila Scarborough | Aug 5, 2014 | Better Online Content series, Facebook, Twitter, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) There are a lot of blog posts and articles telling people about the “best” times to... by Sheila Scarborough | Sep 30, 2013 | Mobile, Web Communications
Lots of tourism organizations spend money to be included in a print newspaper travel advertising insert. If you can prove that it works for your destination, more power to you, but all I ask is that you hold print to the same ROI standards as anything else you do in... by Sheila Scarborough | Aug 13, 2013 | Twitter, Web Communications
Too many folks WAY over-complicate social media. As my Tourism Currents business partner Leslie McLellan says, “It’s NOT rocket science; it’s social.” The screenshot above is an enjoyable exchange on Twitter between me (who likes to visit OKC...