by Sheila Scarborough | Feb 27, 2013 | Facebook, Web Communications
For me, the most engaging and powerful Facebook Pages have a distinctive, friendly, human voice. They nurture their Page community, share all kinds of helpful information (plus the occasional just-for-fun item) and post often enough that I see them fairly regularly in... by Sheila Scarborough | Sep 25, 2012 | Twitter, Web Communications
Of all the social media tool and channel options that bombard us daily, the most indispensable, cannot-live-without ones for me are my blogs….and Twitter. My good friend (since 1978!) and tech mentor Dwight Silverman, editor at the Houston Chronicle and author... by Sheila Scarborough | Aug 30, 2012 | Better Online Content series, Meetings and Conferences, Web Communications
(Part of the “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) Presentations about social media and online publishing are a lot more effective if the audience... by Sheila Scarborough | Apr 24, 2012 | Blogs, Tourism Marketing on the Web, Travel and Travel Media, Websites
Hey, you. You there, at the CVB or DMO or Tourist Board. You know all about your town, right? Awesome, ’cause I’m new here and don’t have much time to see your coolest stuff. A tailored itinerary list with all kinds of ideas including local,... by Sheila Scarborough | Apr 17, 2012 | Web Communications
I hear this a lot: “My organization/association/industry doesn’t really use social media, but maybe we should. Can you come speak to our group about it?” When I hear that, it’s akin to waving a red cape in front of a bull, because that is like...