by Sheila Scarborough | Jan 31, 2012 | Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Travel and Travel Media, Video, Web Communications
A good pitch is timely, short, punchy and answers the question WIIFM (What’s In It For Me?) for the recipient. If this sounds familiar, it should. A good pitch to bloggers is very much like a good pitch to any media person. At BlogWorld and New Media Expo West... by Sheila Scarborough | Nov 30, 2011 | Blogs, Economic Development, Travel and Travel Media, Web Communications
While we mess around with our Facebook Pages, mobile devices and tweet-crafting, I’d like to pause for a moment and talk about books. Lots of books, in a place that doesn’t have them, for people who want them very badly. We’re talking about raising... by Sheila Scarborough | Oct 30, 2011 | Blogs, Life-hacking and Tips for Better Living, Web Communications
How do you keep up (or even better, stay ahead) in a fast-moving environment? You pay attention to the important things, while everyone else gets sucked into a noise vortex and wastes time on the unimportant. BusinessWeek had a cover story in April 2005 – yes,... by Sheila Scarborough | Oct 22, 2011 | Blogs, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Twitter, Web Communications
In the wildly diverse and ever-growing world of bloggers and other online publishers, how do you sort through the stack to find the ones who interest you? The ideas below were adapted from a comment of mine on the SpinSucks post “Blogger Outreach: Three Steps to... by Sheila Scarborough | Sep 13, 2011 | Blogs, Reaching out to bloggers and travel media, Tourism Marketing on the Web, Travel and Travel Media, Web Communications
Want to know how NOT to invite writers to your press trip or fam (familiarization) tour? This guest post by Kara S. Williams will lay it out for you…. The Bait A couple of weeks ago, I received an email with the subject line, “An Exclusive Invitation to [resort...