Sheila Scarborough
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Long tail search means you fill the gaps

Long tail search means you fill the gaps

by Sheila Scarborough | Jan 23, 2023 | Blogs, Google Analytics, Tourism Currents

I noticed something when I started doing a better job of tracking our Google Analytics data at Tourism Currents. Our most popular blog posts in the last year were all very focused, rather niche topics. There weren’t a huge number of people looking for these...
Regaining that spark of creativity

Regaining that spark of creativity

by Sheila Scarborough | Dec 7, 2021 | Life-hacking and Tips for Better Living, Photos and Images, Tourism Marketing on the Web, Travel and Travel Media, Video, Web Communications

A few years ago, I wrote a blog post here on Sheila’s Guide about avoiding blogger burnout. Little did I know that a global pandemic and various other crises would soon put all of us to the test of battling almost-constant mental exhaustion. I started my first...
Tourism marketing with no budget – LinkedIn and your blog

Tourism marketing with no budget – LinkedIn and your blog

by Sheila Scarborough | Jul 8, 2021 | Blogs, LinkedIn, Tourism Marketing on the Web, Web Communications

(Third in a series – the first post is about no budget destination marketing on YouTube and Pinterest, the second is no cost destination marketing on Facebook and Twitter.) What if there was some sort of crisis, and you suddenly had to do your tourism marketing...
Get more out of your 24 hours – 4 steps to more content in less time

Get more out of your 24 hours – 4 steps to more content in less time

by Sheila Scarborough | May 31, 2019 | Tourism Marketing on the Web, Web Communications

We are all trying to figure out how to get things done as efficiently as possible. The important thing to remember about publishing online and on social media is that it is a never-ending, greedy maw of demand … if you want to stay competitive and visible. That...
Avoiding blogger burnout, particularly in tourism

Avoiding blogger burnout, particularly in tourism

by Sheila Scarborough | Aug 6, 2018 | Blogs, Life-hacking and Tips for Better Living, Meetings and Conferences, Travel and Travel Media, Web Communications

Is the grind getting to you? Has the blogging inspiration muse deserted you? Are you, like me, trying to figure out how to avoid blogger burnout? Here’s a summary of my presentation on this topic for the Building Community Midwest Travel Bloggers conference …...
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About Sheila

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