by Sheila Scarborough | Feb 10, 2016 | What This Blog's All About
“I should write a blog post about 10 years of blogging, but I’ll do it after I watch this basketball game.” That’s how I was thinking tonight about acknowledging a decade of publishing online. No careful marketing plan, no organized... 
by Sheila Scarborough | Sep 28, 2015 | Blogs, Meetings and Conferences, Tourism Marketing on the Web, Web Communications
I’ve been doing more workshops lately about how tourism organization sales staffs can connect with meeting and event planners on social media, and this includes some discussion about content marketing through a meetings-focused, B2B blog in addition to their... by Sheila Scarborough | Aug 7, 2013 | Life-hacking and Tips for Better Living, What This Blog's All About
Yes, the blog looks different. That’s because I made a mess. This is what happens when you are trying to improve a blog’s loading speed (a site that is slow to load = bad, both for readers and for SEO.) All you have to do while poking around and... by Sheila Scarborough | Jun 27, 2013 | Blogs, Tourism Marketing on the Web, Web Communications
Unless your blog is a completely noncommercial, hobbyist diary project, you may occasionally want someone to read it, look at your photos and watch your videos. Creating content is only the first step in online publishing; the next steps involve helping people to find... by Sheila Scarborough | Jun 18, 2013 | Blogs, Web Communications
The great thing about (powerful AND free) WordPress.org online publishing software is that you can customize it with plugins. The problem with this abundance of bloggy toys is that there are so many different ways to customize, you may go wild with plugins that you...