Sheila Scarborough
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Long tail search means you fill the gaps

Long tail search means you fill the gaps

by Sheila Scarborough | Jan 23, 2023 | Blogs, Google Analytics, Tourism Currents

I noticed something when I started doing a better job of tracking our Google Analytics data at Tourism Currents. Our most popular blog posts in the last year were all very focused, rather niche topics. There weren’t a huge number of people looking for these...
You have to answer the WIIFM question about social media – What’s In It For Me?

You have to answer the WIIFM question about social media – What’s In It For Me?

by Sheila Scarborough | Nov 20, 2018 | Web Communications

While tidying up my living room, I stumbled across a book that I contributed to back in 2009 … The Age of Conversation 2: Why Don’t They Get It? It was a compilation of thoughts from 239 authors from 15 nations, edited by Drew McLellan and Gavin Heaton,...
Content marketing for tourism sales

Content marketing for tourism sales

by Sheila Scarborough | Sep 28, 2015 | Blogs, Meetings and Conferences, Tourism Marketing on the Web, Web Communications

I’ve been doing more workshops lately about how tourism organization sales staffs can connect with meeting and event planners on social media, and this includes some discussion about content marketing through a meetings-focused, B2B blog in addition to their...

Carnival of Cities for 16 March 2014

by Sheila Scarborough | Mar 16, 2014 | Blogs, Carnival of Cities blog carnival, Travel and Travel Media

Welcome to the Carnival of Cities blog carnival, where we tour the world in a single post, via submissions from a variety of different blogs, all about any aspect of one, single city or fair-sized town. Submissions have been rather thin lately, plus my own business...

Carnival of Cities for 12 Dec 2013

by Sheila Scarborough | Dec 12, 2013 | Carnival of Cities blog carnival, Web Communications

Welcome to the Carnival of Cities blog carnival, where we tour the world in a single post, via submissions from a variety of different blogs, all about any aspect of one, single city or fair-sized town. We normally publish every other week; the next edition will be...
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About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

More From Sheila

  • Book: The Elastic Waist Entrepreneur
  • Pitching me, and my disclosure policy

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