Sheila Scarborough
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How to pitch bloggers: one minute video at BlogWorld

by Sheila Scarborough | Jan 31, 2012 | Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Travel and Travel Media, Video, Web Communications

A good pitch is timely, short, punchy and answers the question WIIFM (What’s In It For Me?) for the recipient. If this sounds familiar, it should. A good pitch to bloggers is very much like a good pitch to any media person. At BlogWorld and New Media Expo West...

Which one? Tight budgets and tourism social media conferences

by Sheila Scarborough | Jul 19, 2011 | Meetings and Conferences, Web Communications

Decisions, decisions…. Budgets are tight these days (Washington State’s tourism organization was completely disbanded this month) and yet there is a wealth of great content ready to be absorbed and connections to be made during the fall conference season....

Philadelphia and Fargo-Moorhead CVBs join us for BlogWorld

by Sheila Scarborough | May 19, 2011 | Meetings and Conferences, Web Communications

And now there are four…. In addition to the speakers that I announced in my first post about the BlogWorld and New Media Expo West 2011 Tourism track – the Abilene (TX) CVB and Authentic Seacoast Resorts in Nova Scotia – I’m now very excited to...

Only a few more days until BlogWorld!

by Sheila Scarborough | Oct 10, 2010 | Reaching out to bloggers and travel media, Tourism Currents, Travel and Travel Media

Not that we’re COUNTING the days until our BlogWorld Tourism Track, or anything…. Update: Well, this is annoying, but the “I’m Going” button keeps running into a digital brick wall. Phooey. Here’s the link to the Eventful page...

Tips for making a better Google Search Story video

by Sheila Scarborough | Sep 23, 2010 | Tourism Currents, Travel and Travel Media, Video, Web Communications

Did you know that you can make your very own Search Story video like Google’s Parisian Love that played as an ad during the Super Bowl? They are a lot of fun, and it’s not hard at all.  Think of how you might make one to highlight an upcoming event or cool...
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About Sheila

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  • Sheila’s Guide to the Good Stuff

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  • Book: The Elastic Waist Entrepreneur
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