by Sheila Scarborough | Aug 4, 2016 | Economic Development, Facebook, Tourism Marketing on the Web, Web Communications
What if your time for online marketing is incredibly limited, and the boss or powers-that-be simply will not budget for another staff member, or even part-time freelance/contract assistance? What do you absolutely HAVE to do to avoid being invisible online? What can... 
by Sheila Scarborough | Mar 9, 2016 | Mobile, Photos and Images, Tourism Marketing on the Web, Video, Web Communications
My Spidey sense tells me that it is time for DMOs (Destination Marketing Organizations) to take Snapchat seriously as a way to connect with visitors. It’s been more than two years since I wrote a post on here titled, Why Snapchat? Because they’ll open it,... 
by Sheila Scarborough | Dec 31, 2014 | Life-hacking and Tips for Better Living, What This Blog's All About
If success here at the start of a new year means “Email Inbox Zero,” or a blog and email newsletter editorial calendar already completed, or all unfiled piles of paper gone from my house, or a nice set of year-long personal and professional goals taped to... by Sheila Scarborough | Aug 15, 2013 | Meetings and Conferences, Web Communications
One of my extracurricular activities outside of speaking and writing is serving on the National Board of Directors for the AWC (Association for Women in Communications.) My Mom has been a member since she was an honors journalism student in the 1950’s; she... by Sheila Scarborough | Sep 25, 2012 | Twitter, Web Communications
Of all the social media tool and channel options that bombard us daily, the most indispensable, cannot-live-without ones for me are my blogs….and Twitter. My good friend (since 1978!) and tech mentor Dwight Silverman, editor at the Houston Chronicle and author...