Sheila Scarborough
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The 2 things you must do for online marketing

The 2 things you must do for online marketing

by Sheila Scarborough | Aug 4, 2016 | Economic Development, Facebook, Tourism Marketing on the Web, Web Communications

What if your time for online marketing is incredibly limited, and the boss or powers-that-be simply will not budget for another staff member, or even part-time freelance/contract assistance? What do you absolutely HAVE to do to avoid being invisible online? What can...
A snapshot of Snapchat for tourism

A snapshot of Snapchat for tourism

by Sheila Scarborough | Mar 9, 2016 | Mobile, Photos and Images, Tourism Marketing on the Web, Video, Web Communications

My Spidey sense tells me that it is time for DMOs (Destination Marketing Organizations) to take Snapchat seriously as a way to connect with visitors. It’s been more than two years since I wrote a post on here titled, Why Snapchat? Because they’ll open it,...
What does success look like?

What does success look like?

by Sheila Scarborough | Dec 31, 2014 | Life-hacking and Tips for Better Living, What This Blog's All About

If success here at the start of a new year means “Email Inbox Zero,” or a blog and email newsletter editorial calendar already completed, or all unfiled piles of paper gone from my house, or a nice set of year-long personal and professional goals taped to...

You are worth every penny: join me at the 2013 AWC National Conference

by Sheila Scarborough | Aug 15, 2013 | Meetings and Conferences, Web Communications

One of my extracurricular activities outside of speaking and writing is serving on the National Board of Directors for the AWC (Association for Women in Communications.) My Mom has been a member since she was an honors journalism student in the 1950’s; she...

Looking into a Twitter Wayback Machine

by Sheila Scarborough | Sep 25, 2012 | Twitter, Web Communications

Of all the social media tool and channel options that bombard us daily, the most indispensable, cannot-live-without ones for me are my blogs….and Twitter. My good friend (since 1978!) and tech mentor Dwight Silverman, editor at the Houston Chronicle and author...
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About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

More From Sheila

  • Book: The Elastic Waist Entrepreneur
  • Pitching me, and my disclosure policy

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  • Perceptive Travel
  • Tourism Currents
  • Tourism Currents on FB
  • Tourism Currents on LI

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