Sheila Scarborough
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LinkedIn vs Facebook ad campaign: a case study

LinkedIn vs Facebook ad campaign: a case study

by Sheila Scarborough | Nov 24, 2015 | Facebook, LinkedIn, Tourism Currents, Tourism Marketing on the Web, Web Communications

  I’ve tried LinkedIn advertising a few times, mostly using the $50 freebie codes that they send via email. Most recently, I ran a $6 Facebook ad campaign at the same time, and thought you’d be interested in a quick comparison of the two. Both...

Trying LinkedIn Sponsored Posts

by Sheila Scarborough | Jan 7, 2014 | LinkedIn, Web Communications

Similar to my past experience using coupons to experiment with Facebook advertising, I took a $50 coupon for free LinkedIn ads to build a small Sponsored Post campaign for our Tourism Currents Company Page. We chose to show the post in the LinkedIn News Feeds of a...

Why Snapchat? Because they’ll open it

by Sheila Scarborough | Dec 17, 2013 | Mobile, Tourism Marketing on the Web, Web Communications

I’m the last person to advocate chasing after shiny objects in social media. My first answer to the question, “Should my destination/attraction/hotel be on _____?” is always: “Is YOUR market there?” That’s why I hadn’t been...

The ROI of social media: one woman’s proof

by Sheila Scarborough | May 7, 2013 | Blogs, Meetings and Conferences, Twitter, Video, Web Communications

Here is a social media ROI (Return on Investment) case study with a sample group of one: me. This is what the dashboards, analytics and all that jazz have such a hard time showing you, but that doesn’t mean it doesn’t work. A few years ago, I heard about a...

What gives a place “buzz?”

by Sheila Scarborough | Jul 10, 2011 | Economic Development, Life-hacking and Tips for Better Living

How, exactly, does a town or city or region get “buzz” – people talking about how interesting it is, and maybe about paying a visit to check things out? London may have a few answers that you can replicate in your destination. When I attended the...
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About Sheila

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