by Sheila Scarborough | Nov 24, 2015 | Facebook, LinkedIn, Tourism Currents, Tourism Marketing on the Web, Web Communications
I’ve tried LinkedIn advertising a few times, mostly using the $50 freebie codes that they send via email. Most recently, I ran a $6 Facebook ad campaign at the same time, and thought you’d be interested in a quick comparison of the two. Both... by Sheila Scarborough | Jan 7, 2014 | LinkedIn, Web Communications
Similar to my past experience using coupons to experiment with Facebook advertising, I took a $50 coupon for free LinkedIn ads to build a small Sponsored Post campaign for our Tourism Currents Company Page. We chose to show the post in the LinkedIn News Feeds of a... by Sheila Scarborough | Dec 17, 2013 | Mobile, Tourism Marketing on the Web, Web Communications
I’m the last person to advocate chasing after shiny objects in social media. My first answer to the question, “Should my destination/attraction/hotel be on _____?” is always: “Is YOUR market there?” That’s why I hadn’t been... by Sheila Scarborough | May 7, 2013 | Blogs, Meetings and Conferences, Twitter, Video, Web Communications
Here is a social media ROI (Return on Investment) case study with a sample group of one: me. This is what the dashboards, analytics and all that jazz have such a hard time showing you, but that doesn’t mean it doesn’t work. A few years ago, I heard about a... by Sheila Scarborough | Jul 10, 2011 | Economic Development, Life-hacking and Tips for Better Living
How, exactly, does a town or city or region get “buzz” – people talking about how interesting it is, and maybe about paying a visit to check things out? London may have a few answers that you can replicate in your destination. When I attended the...