by Sheila Scarborough | Jun 16, 2011 | Facebook, Hospitality and Hotels, Web Communications
I learned about this from the #tourismcollege hashtag stream on Twitter (that’s why Twitter is great for professional development!) Below are two screenshots of the Facebook Page for the Forty Putney Road bed and breakfast in Brattleboro, Vermont. The...
by Sheila Scarborough | Oct 25, 2010 | Reaching out to bloggers and travel media, Travel and Travel Media
I got an email invite on 24 September for a press trip/fam (familiarization) tour in early November. Y’all know I’m not much into group fams, right? Right. Bunch of people mostly looking at the same stuff, on a forced timetable and usually little or no...
by Sheila Scarborough | Jun 5, 2010 | Video, Web Communications
Just released yesterday: a 31 second video from Florida tourism that encourages visitors to check the Florida Now site for real-time updates on beach conditions (an example of using social media for crisis communications.) The gist is that there are hundreds of miles...
by Sheila Scarborough | May 7, 2010 | Blogs, Twitter, Web Communications
Remember that old saying (maybe from your parents) that there’s a reason you have one mouth and two ears? It certainly applies to online communications. Try to listen more than you talk….I know, I know, rather strange advice coming from a talker like me,...
by Sheila Scarborough | Feb 23, 2010 | Video, Web Communications
It’s been a painful few weeks for me as a relatively new online video enthusiast. My trusty Flip Ultra pocket video camera made it pretty simple to learn how to create basic little movies for my family travel blog, the Perceptive Travel Blog and to shoot...
