Sheila Scarborough
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Finding the unicorns, um, I mean bloggers

by Sheila Scarborough | Oct 7, 2011 | Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Travel and Travel Media, Web Communications

This is a combined post written with Troy Thompson of Travel2Dot0, my co-presenter at the excellent, wide-ranging eTourism Summit. We spoke together about blogger outreach at the conference and here are a few of our follow-up thoughts…. Troy, on things to...

More content in less time

by Sheila Scarborough | Oct 5, 2011 | Blogs, Facebook, Life-hacking and Tips for Better Living, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media, Twitter, Web Communications

Create once, use many times. That’s the key to creating more content in less time, but here is what you must also do….think like a multi-platform, multimedia online publisher. Here’s an example: This morning, I was trying to get some itinerary ideas...

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