by Sheila Scarborough | Feb 26, 2015 | Meetings and Conferences, Travel and Travel Media, Web Communications
While putting together a presentation for the ETC (Educational Travel Community) conference in Boston, I was asked by the organizers to create a list of 15 travel-related resource sites that tour operators, tour suppliers, alumni group travel organizers, and others... by Sheila Scarborough | Apr 29, 2013 | Blogs, Web Communications
Some influential online communicators either don’t have a blog or it’s pretty dormant. Their channels are elsewhere. They might be big on Facebook, or very active on Twitter, or photo powerhouses on Flickr and Instagram, or busy with LinkedIn, but a blog... by Sheila Scarborough | Oct 30, 2012 | Facebook, Twitter, Web Communications
This is what a Twitter stream looks like when Facebook updates are automatically shared as tweets (screenshot doctored to spare embarrassment.) Because of the 140 character limit on Twitter, most Facebook updates are too long, so they are cut off and the reader must... by Sheila Scarborough | Jun 14, 2012 | Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Web Communications
After a whirlwind week in Manhattan at the East Coast version of New Media Expo/NMX presented by BlogWorld (NMX is the new name for BlogWorld & New Media Expo) here are a few takeaways that you may find useful: ** From our Tourism Currents and Culinary Media... by Sheila Scarborough | Jan 23, 2011 | Blogs, Facebook, Web Communications
For me, content is either preplanned or is triggered by something that bothers me and I simply HAVE to blast out a post. I often ask myself, “What is driving me nuts right now, or what makes me happy just thinking about it?” and that becomes fresh content....