Sheila Scarborough
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Travel media resources to share with your customers

Travel media resources to share with your customers

by Sheila Scarborough | Feb 26, 2015 | Meetings and Conferences, Travel and Travel Media, Web Communications

While putting together a presentation for the ETC (Educational Travel Community) conference in Boston, I was asked by the organizers to create a list of 15 travel-related resource sites that tour operators, tour suppliers, alumni group travel organizers, and others...

A blogger is not always the droid you’re looking for

by Sheila Scarborough | Apr 29, 2013 | Blogs, Web Communications

Some influential online communicators either don’t have a blog or it’s pretty dormant. Their channels are elsewhere. They might be big on Facebook, or very active on Twitter, or photo powerhouses on Flickr and Instagram, or busy with LinkedIn, but a blog...

Why social media autoposting is often a bad idea

by Sheila Scarborough | Oct 30, 2012 | Facebook, Twitter, Web Communications

This is what a Twitter stream looks like when Facebook updates are automatically shared as tweets (screenshot doctored to spare embarrassment.) Because of the 140 character limit on Twitter, most Facebook updates are too long, so they are cut off and the reader must...

NMX BlogWorld New York 2012 wrap-up: press trips, ROI, goofs and serious blogging

by Sheila Scarborough | Jun 14, 2012 | Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Web Communications

After a whirlwind week in Manhattan at the East Coast version of New Media Expo/NMX presented by BlogWorld (NMX is the new name for BlogWorld & New Media Expo) here are a few takeaways that you may find useful: ** From our Tourism Currents and Culinary Media...

Feeding the beast: 5 ways to come up with blog post ideas

by Sheila Scarborough | Jan 23, 2011 | Blogs, Facebook, Web Communications

For me, content is either preplanned or is triggered by something that bothers me and I simply HAVE to blast out a post. I often ask myself, “What is driving me nuts right now, or what makes me happy just thinking about it?” and that becomes fresh content....
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About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

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  • Book: The Elastic Waist Entrepreneur
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