by Sheila Scarborough | Aug 13, 2013 | Twitter, Web Communications
Too many folks WAY over-complicate social media. As my Tourism Currents business partner Leslie McLellan says, “It’s NOT rocket science; it’s social.” The screenshot above is an enjoyable exchange on Twitter between me (who likes to visit OKC... by Sheila Scarborough | Jul 31, 2013 | Better Online Content series, Internet radio and audio, Mobile, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) In the rush towards more visual content like photos and video, don’t forget about... by Sheila Scarborough | Jun 11, 2013 | Meetings and Conferences, Web Communications
Your online reputation built on many things, including the impression people get when they search for you and/or your business, organization or destination online. All of those reputation management services you read about don’t do anything mysterious; they... by Sheila Scarborough | May 14, 2013 | Economic Development, Travel and Travel Media
The human brain is a stubborn, funny thing. It believes what it wants to believe, and trying to get someone to change that – to literally “change their mind” – is one of the most difficult challenges faced by communications professionals. I was... by Sheila Scarborough | Apr 11, 2013 | Blogs, Meetings and Conferences, Reaching out to bloggers and travel media, Tourism Currents, Tourism Marketing on the Web, Travel and Travel Media
To find travel bloggers (or any niche group) you need to go where they are, both on- and offline hangout spots. Of course, don’t be that annoying, sales-y, pushy person once you get there, but I digress…. Since I started travel blogging in February 2006...