Sheila Scarborough
  • About Sheila
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff
Select Page
How can you use sound in tourism marketing?

How can you use sound in tourism marketing?

by Sheila Scarborough | Jun 20, 2022 | Internet radio and audio, Tourism Marketing on the Web, Web Communications

How can you incorporate more audio content and sound in tourism marketing? With all of the visual noise on social media channels – being beaten over the head to post more Instagram Reels because Meta is trying to compete with TikTok – I think that sound is...
Walk away with a content plan you’ll actually use

Walk away with a content plan you’ll actually use

by Sheila Scarborough | Dec 6, 2018 | Tourism Currents, Tourism Marketing on the Web, Web Communications

Sometimes the best way to figure out how to teach someone to do something is to struggle to do it yourself. At Tourism Currents, we’ve hammered away for FOREVER about the importance of having some sort of content plan or editorial calendar for your destination...
A social media bio mistake that means no one can find you

A social media bio mistake that means no one can find you

by Sheila Scarborough | Nov 1, 2017 | Better Online Content series, Facebook, Twitter, Web Communications

(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) This is a simple thing to check and fix on your Twitter and/or Facebook Page account bio. Your...

This is how hotels and tourism folks screw up social media

by Sheila Scarborough | Oct 24, 2016 | Hospitality and Hotels, Tourism Marketing on the Web, Web Communications

I’m in a big city for a conference. My original hotel plans for my last night in this city fell through – a local college football game drove up prices in my preferred area to insane levels that I would not pay. There is another hotel available not too far...
The 2 things you must do for online marketing

The 2 things you must do for online marketing

by Sheila Scarborough | Aug 4, 2016 | Economic Development, Facebook, Tourism Marketing on the Web, Web Communications

What if your time for online marketing is incredibly limited, and the boss or powers-that-be simply will not budget for another staff member, or even part-time freelance/contract assistance? What do you absolutely HAVE to do to avoid being invisible online? What can...
« Older Entries

Search this site

Want to get posts via email whenever I publish?

Pop your name and email address into the boxes to subscribe.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Topics

About Sheila

  • About Your Guide
  • Professional Speaker
  • Sheila’s Guide to the Good Stuff

More From Sheila

  • Book: The Elastic Waist Entrepreneur
  • Pitching me, and my disclosure policy

Other Places to Find Sheila

  • Perceptive Travel
  • Tourism Currents
  • Tourism Currents on FB
  • Tourism Currents on LI

Make Contact

  • Via email
  • On Twitter
  • On Instagram
  • Facebook
  • Twitter
  • Instagram

Designed by Elegant Themes | Powered by WordPress