by Sheila Scarborough | Jun 20, 2022 | Internet radio and audio, Tourism Marketing on the Web, Web Communications
How can you incorporate more audio content and sound in tourism marketing? With all of the visual noise on social media channels – being beaten over the head to post more Instagram Reels because Meta is trying to compete with TikTok – I think that sound is... 
by Sheila Scarborough | Dec 6, 2018 | Tourism Currents, Tourism Marketing on the Web, Web Communications
Sometimes the best way to figure out how to teach someone to do something is to struggle to do it yourself. At Tourism Currents, we’ve hammered away for FOREVER about the importance of having some sort of content plan or editorial calendar for your destination... 
by Sheila Scarborough | Nov 1, 2017 | Better Online Content series, Facebook, Twitter, Web Communications
(Part of my “Better Online Content” series of posts: quick tips on creating more effective content that takes advantage of the social web’s unique publishing environment.) This is a simple thing to check and fix on your Twitter and/or Facebook Page account bio. Your... by Sheila Scarborough | Oct 24, 2016 | Hospitality and Hotels, Tourism Marketing on the Web, Web Communications
I’m in a big city for a conference. My original hotel plans for my last night in this city fell through – a local college football game drove up prices in my preferred area to insane levels that I would not pay. There is another hotel available not too far... 
by Sheila Scarborough | Aug 4, 2016 | Economic Development, Facebook, Tourism Marketing on the Web, Web Communications
What if your time for online marketing is incredibly limited, and the boss or powers-that-be simply will not budget for another staff member, or even part-time freelance/contract assistance? What do you absolutely HAVE to do to avoid being invisible online? What can...