by Sheila Scarborough | Nov 24, 2015 | Facebook, LinkedIn, Tourism Currents, Tourism Marketing on the Web, Web Communications
I’ve tried LinkedIn advertising a few times, mostly using the $50 freebie codes that they send via email. Most recently, I ran a $6 Facebook ad campaign at the same time, and thought you’d be interested in a quick comparison of the two. Both... by Sheila Scarborough | Jan 2, 2014 | Life-hacking and Tips for Better Living
Measuring data can help you determine whether you’re reaching goals that you’ve set for yourself or your organization. No kidding, right? Then why have I never applied that to my own goal-setting for the new year? Honestly, I could Xerox (or if you prefer,... by Sheila Scarborough | Jul 30, 2013 | Life-hacking and Tips for Better Living, Tourism Currents
I kept getting stuck. I would review, poke around in and scroll through while updating and grooming the different modules, but I couldn’t see what I was looking for…missing parts, parts that needed to be moved, parts that didn’t fit anymore. It was... by Sheila Scarborough | Jun 19, 2012 | Blogs, Reaching out to bloggers and travel media, Web Communications
I’m getting cranky about how some folks misuse the acronym ROI (Return on Investment) particularly with regard to the ROI of social media and bloggers. ROI is a mathematical formula, with results usually expressed as a percentage. Nothing more, nothing less.... by Sheila Scarborough | May 15, 2012 | Web Communications
Each spring I do a “snapshot in time” webinar for the AWC (Association for Women in Communications – I’m on the AWC National Board of Directors) about technology trends for communicators. It also includes a quick wrap-up of trends I noticed at...